Blu-Ray and HD-DVD: The End Game

Strategic Management|Management Strategy |Business Strategy Case Study|Business Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

To download Blu-Ray and HD-DVD: The End Game case study (Case Code: BSTR287) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:


Case Code : BSTR287 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra


Innovation | Failure
Case Length : 14 Pages
Period : 2006-2008
Pub Date : 2008
Teaching Note : Not Available
Organization : Sony Corporation, JVC
Industry : Consumer Electronics
Countries : USA, Europe and Japan


Toshiba, a leading multinational electronics company, had spent millions of dollars in developing and marketing HD DVD, the next generation in optical disc technology.

However, when the competing format, Blu-ray, gained a lead over the HD DVD, several of Toshiba's partners defected to the rival camp, forcing the company to abandon the format.

The case traces some of the developments that led to Toshiba's failure to establish its HD DVD format as the industry standard.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


The teaching objectives of this case are to:

Recognize the importance of strategic alliances in popularizing new technologies;

Appreciate the significance of market forces in the adoption of new technologies;

Analyze the prospects for physical disc formats in the face of competition from digital downloads

This case is meant for MBA/PGDBM students and is designed to be a part of their Business Strategy curriculum.


  Page No.
Toshiba Gives Up! 1
Death by a Thousand Cuts 2
Will Toshiba Have The Last Laugh? 5
Outlook 6
Exhibits 8


HD DVD, Toshiba, Blu-ray, Diffusion of technology, Digital download, Strategic Alliances, Format wars

Blu-Ray and HD-DVD: The End Game - Next Page>>

Custom Search

Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.