Blu-Ray and HD-DVD: The End Game
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Case Code: BSTR287 Case Length: 14 Pages Period: 2006-2008 Pub Date: 2008 Teaching Note: Not Available |
Price: Rs.300 Organization: Sony Corporation, JVC Industry: Consumer Electronics Countries: USA, Europe and Japan Themes: Innovation, Failure |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
Toshiba, a leading multinational electronics company, had spent millions of dollars in developing and marketing HD DVD, the next generation in optical disc technology. However, when the competing format, Blu-ray, gained a lead over the HD DVD, several of Toshiba's partners defected to the rival camp, forcing the company to abandon the format. The case traces some of the developments that led to Toshiba's failure to establish its HD DVD format as the industry standard.
Issues
The case is structured to achieve the following teaching objectives
- Recognize the importance of strategic alliances in popularizing new technologies
- Appreciate the significance of market forces in the adoption of new technologies
- Analyze the prospects for physical disc formats in the face of competition from digital downloads
Contents
Keywords
HD DVD, Toshiba, Blu-ray, Diffusion of technology, Digital download, Strategic Alliances, Format wars
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