The Success of Slumdog Millionaire: An Opportunity for the Indian Cinema Industry?

Case Code: BSTR331
Case Length: 21 Pages
Period: 2008-2009
Pub Date: 2009
Teaching Note: Available

Price: Rs.300
Organization: NA
Industry: Media and Entertainment
Countries: India/US
Themes: Business Model Transformation, Innovation

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

Motion pictures first came to India in 1896 and the first Indian motion picture or silent feature film, Raja Harishchandra, was made in the year 1913. However, the first motion picture with sound, called a 'talkie', was only made in 1931 and was titled Alam Ara. From the 1950s, the Indian cinema industry witnessed rapid progress...

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