The Success of Slumdog Millionaire: An Opportunity for the Indian Cinema Industry?
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Case Code: BSTR331 Case Length: 21 Pages Period: 2008-2009 Pub Date: 2009 Teaching Note: Available |
Price: Rs.300 Organization: NA Industry: Media and Entertainment Countries: India/US Themes: Business Model Transformation, Innovation |
Abstract Case Intro 1 Case Intro 2 Excerpts
"I'm a little uneasy at saying Slumdog Millionaire marks a renaissance in British film. It is wonderful that everybody is proud of it, but you get this kind of success only if you're given the money and time, to take risks. Slumdog started as a very small seed and had to be nurtured".
- Tessa Ross, Controller of Film and Drama, Channel 4, UK, February 26, 2009.
Introduction
"Indians haven't often had much to root for at the Oscars, Hollywood's annual celebration of cinematic success. Only two Indian movies have been nominated in the Best Foreign Language Film category in the last 50 years, and neither won. So Indians take vicarious pleasure in the triumphs of "mainstream" pictures with an Indian connection -the seven Oscars won by Richard Attenborough's Gandhi in 1983, for instance, or the success of The Sixth Sense, written and directed by a Philadelphian of Indian descent, Manoj Night Shyamalan. This year, the country's attention has been riveted by the season's surprise hit, Slumdog Millionaire -set in India, with Indian characters, Indian actors and Indian themes -which has been nominated in 10 categories. Indeed, for the first time, Indian citizens are in contention for two of the golden statuettes -for best song and for AR Rahman's musical score."
- Shashi Tharoor, Former UN Under-secretary General and Renowned Author, February 17, 2009.
Slumdog Millionaire, a film directed by British director Danny Boyle (Boyle) based on the story of an Indian trio that emerged from the slums of Mumbai, India, won eight Academy Awards, also referred to as `the Oscars', at the 81st Annual Academy Awards held on February 22, 2009 (Refer to Exhibit I for a profile of Danny Boyle).
The film also won the British Academy of Film and Television Arts (BAFTA) awards, and the Golden Globes, besides bagging awards at The Toronto International Film Festival, and the Chicago International Film Festival in 2009 (Refer to Exhibit II for Other Awards Won by Slumdog Millionaire in 2008 and 2009).
Though the Indian cinema was very popular among Indian audiences for its entertainment value including its song and dance sequences, it was only in the 1990s that it started gaining popularity among the foreign audiences...
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