The Success of Slumdog Millionaire: An Opportunity for the Indian Cinema Industry?
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Case Code: BSTR331 Case Length: 21 Pages Period: 2008-2009 Pub Date: 2009 Teaching Note: Available |
Price: Rs.300 Organization: NA Industry: Media and Entertainment Countries: India/US Themes: Business Model Transformation, Innovation |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
The Indian Cinema Industry - Opportunities and Challenges
Over the decades, a number of film productions in the Indian cinema industry had borrowed concepts from Hollywood and were sometimes criticized for copying entire plots and themes from the Western movies.
However, in terms of technology and trends, the industry had kept up with the global trend. According to a report on the Indian Media and Entertainment industry, the market size of the media and entertainment industry in terms of revenues that included advertising, the print media, television, filmed entertainment, radio, music, animation, gaming, and video was estimated at Rs. 513 billion as of 2007...
The Opportunities
According to some industry experts, the success of Slumdog Millionaire opened the doors for Indian cinema to grow globally and for Hollywood to showcase Indian themes, use Indian cast and technicians, and create a global winner. According to film producer Bobby Bedi, "Bollywood movies are meant for Indian audiences. Slumdog was made for western audiences. But its success shows that there is an opportunity for Hollywood to take up Indian themes, cast, and technicians and make a movie that is of world standard and which works."...
The Challenges
Industry experts, however, also pointed out that there were still a number of issues that the industry needed to tackle to achieve its full potential. The global economic climate had been less than favorable to the industry, prompting analysts to revise their outlook for the industry that had looked very promising in 2007 and early 2008...
The Movie - Slumdog Millionaire
Slumdog Millionaire was a story of an eighteen-year-old orphan named Jamal Malik (played by a UK-based Indian youth named Dev Patel) who was raised in the slums of Mumbai, India, and how he reunites after a long time with his childhood girlfriend from the slums named Latika (played by a Mumbai model turned actress Freida Pinto)...
Can Bollywood Produce More 'Slumdogs'?
Analysts believed that the success of Slumdog Millionaire had opened up many opportunities for the Indian cinema industry to showcase its music, casting, sound, and stories, to name a few. According to Danny Boyle, "If 'Slumdog Millionaire' works for a mainstream audience, international studios would be encouraged to make mainstream films. Slumdog Millionaire has got a big heart, so I don't see why it should not work for a global audience. There's a line in the film where a character says, "India has become the center of the world now"...
Exhibits
Exhibit I: Danny Boyle -A Profile
Exhibit II: Awards and Nominations for Slumdog Millionaire (Partial List)
Exhibit III: A R Rahman -A Profile
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