ICMR (IBS Center for Management Research)

Asia Pacific's largest case study repository for management students, faculties, trainers and corporate executives

ICMR case studies

ICMR is Asia's most popular repository of management case studies. ICMR Case Collection provides Teachers, Corporate Trainers, and Management Professionals with a variety of teaching and reference material. The collection consists of case studies on a wide range of companies and industries - both Indian and international.

ICMR is involved in business research, management consulting, and the development of case studies and courseware in management.

ICMR also provides knowledge process outsourcing services to international clients. Over 10 million copies of ICMR case studies have been printed in international and Indian textbooks, workbooks and case study volumes. More than 200,000 individual copies of our case studies have been purchased by many of the leading business schools and universities around the world.

Our case studies have won prizes in several global case writing competitions, and also appear in many international management textbooks. More than 5500 case studies, short case studies, and business reports are available for immediate download from this site. The material is available for download as pdf files, with a 'Do Not Copy' watermark.

Case Study Categories

Varieties and numbers of case studies are available in our repository in different management subject categories. Below are the most popular categories in management areas:

case study categories

Awards and Achievements

ICMR cases have won awards in some of the most prestigious global case writing competitions such as EFMD, oikos, John Molson, CEIBS, The Case Centre, E-PARCC and many more...

awards and achievements

New Arrivals

Please check our recent case studies

case study categories

ICMR Books Collections

ICMR books are ideal resources designed to help deepen knowledge on the management theories and concepts helping to enhance decision-making skills

ICMR Case Books and Work Books

Testimonials

Our Premium Services

ICMR provides knowledge partnership services as well as training services

premium services

Custom Search

ICMR (IBS Center for Management Research)

Asia Pacific's largest case study repository for management students, faculties, trainers and corporate executives

ICMR case studies

ICMR is Asia's most popular repository of management case studies. ICMR Case Collection provides Teachers, Corporate Trainers, and Management Professionals with a variety of teaching and reference material. The collection consists of case studies on a wide range of companies and industries - both Indian and international.

ICMR is involved in business research, management consulting, and the development of case studies and courseware in management.

ICMR also provides knowledge process outsourcing services to international clients. Over 10 million copies of ICMR case studies have been printed in international and Indian textbooks, workbooks and case study volumes. More than 200,000 individual copies of our case studies have been purchased by many of the leading business schools and universities around the world.

Our case studies have won prizes in several global case writing competitions, and also appear in many international management textbooks. More than 5500 case studies, short case studies, and business reports are available for immediate download from this site. The material is available for download as pdf files, with a 'Do Not Copy' watermark.

Case Study Categories

Varieties and numbers of case studies are available in our repository in different management subject categories. Below are the most popular categories in management areas:

case study categories

Awards and Achievements

ICMR cases have won awards in some of the most prestigious global case writing competitions such as EFMD, oikos, John Molson, CEIBS, The Case Centre, E-PARCC and many more...

awards and achievements

New Arrivals

Please check our recent case studies

case study categories

ICMR Books Collections

ICMR books are ideal resources designed to help deepen knowledge on the management theories and concepts helping to enhance decision-making skills

ICMR Case Books and Work Books

Testimonials

Our Premium Services

ICMR provides knowledge partnership services as well as training services

premium services

Custom Search

Greenpeace, Nestlé and the Palm Oil Controversy: Social Media Driving Change? Case Study|Case Studies
Search for Cases

Case Details

Case Code: ITSY065
Case Length: 23 Pages 
Period: 1996 to 2011  
Pub Date: 2011
Teaching Note: Not Available
Price:Rs.500
Organization :Nestlé SA/Greenpeace International
Industry : Consumer Packaged Goods 
Countries : Europe, US, Global
Themes: Change Management/Information Technology/Organizational Behavior  
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Greenpeace, Nestlé and the Palm Oil Controversy: Social Media Driving Change?

 
<<Previous Page

Palm Oil, Rainforests and Orangutans

 

Palm oil, derived from the pulp of the fruit of the palm tree, has a variety of uses ranging from food and consumer products to cooking oils and fuel additives...

 
IT and Systems Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies
or
IT and Systems Case Studies Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies
or
PayPal (11 USD)

Isolating Sinar Mas

For more than 30 years, AMD had been challenging Intel in the semiconductor industry. Intel had been able to control x86 microprocessor and PC system standards and dictate the type of products the market required of competitors. Intel's financial muscle allowed it to market its products aggressively, offer special incentives and to wean away customers who did business with AMD...

Nestlé And Its Controversies

AMD believed that Opteron's USP was not requiring any software upgrades when moving from 32-bit to 64-bit architectures. This feature would make Opteron much more user-friendly than its rival Itanium, which required users to re-write existing 32-bit software code during migration. By 2004, Opteron was receiving favorable reviews from manufacturers. The company grabbed 7% of the low-end server market, up from almost nothing a few years back. It accounted for 50% of the US retail store sales for desktop PCs in August 2004......
 
EXCERPTS - Next Page>>