|
Case Title
HaiDiLao: A Customer Centric Hidden Champion
Case Code: MKTG484
|
Details
|
600
|
Add to Cart
|
|
Case Title
Brewing Loyalty with AI: Starbucks` AI-Powered Rewards Program Redefining Personalization
Case Code: MKTG482
|
Details
|
500
|
Add to Cart
|
|
Case Title
Zudio Beauty: Tata`s Foray into Affordable Glamour. A Wise Move?
Case Code: MKTG481
|
Details
|
500
|
Add to Cart
|
|
Case Title
Lahori Zeera – Can the Disruptive Indian Beverage Brand Challenge Global Giants?
Case Code: MKTG480
|
Details
|
500
|
Add to Cart
|
|
Case Title
Swiggy: Aggressive Advertising and Promotional Strategies Impacting Profitability?BILITY?
Case Code: MKTG479
|
Details
|
400
|
Add to Cart
|
|
Case Title
Apple`s Privacy-first Marketing Strategy: A Double-edged Sword?
Case Code: MKTG478
|
Details
|
500
|
Add to Cart
|
|
Case Title
Chicmax`s KANS Brand: A `Made in China` Brand All Set to Reach New Heights?
Case Code: MKTG477
|
Details
|
500
|
Add to Cart
|
|
Case Title
Apple`s new iPad Pro Commercial in 2024: "Missed the Mark"?
Case Code: MKTG476
|
Details
|
400
|
Add to Cart
|
|
Case Title
Coca-Cola Goes Label-Less for Sprite: A Step toward Sustainability or a Branding Crisis?
Case Code: MKTG475
|
Details
|
500
|
Add to Cart
|
|
Case Title
Tupperware in Trouble
Case Code: MKTG474
|
Details
|
500
|
Add to Cart
|
|
Case Title
OLIPOP: A Marketing Success Story
Case Code: MKTG473
|
Details
|
500
|
Add to Cart
|
|
Case Title
Tesla`s Marketing Revolution: Driving the Future of Mobility through Brand Advocacy
Case Code: MKTG472
|
Details
|
500
|
Add to Cart
|
|
Case Title
Campa Cola: Reviving a Classic Indian Beverage Brand
Case Code: MKTG471
|
Details
|
400
|
Add to Cart
|
|
Case Title
The Travails of `Beyond Meat`: Are Meat Alternatives still the Future of Food?
Case Code: MKTG470
|
Details
|
500
|
Add to Cart
|
|
Case Title
Zomato`s `Pure Veg` Service Controversy
Case Code: MKTG469
|
Details
|
300
|
Add to Cart
|
|
Case Title
Nike`s Metaverse Foray: Exploiting a Revenue Opportunity or Riding a Fad?
Case Code: MKTG468
|
Details
|
500
|
Add to Cart
|
|
Case Title
ITC`s Quest for the Rural Indian FMCG Market
Case Code: MKTG467
|
Details
|
400
|
Add to Cart
|
|
Case Title
Dream11 Dreaming Big: Ropes in Global Social Media Influencer for its IPL Digital Campaign
Case Code: MKTG466
|
Details
|
500
|
Add to Cart
|
|
Case Title
FoodBlink: How to Fix the Challenges Faced by Last Mile Gig Workers?
Case Code: MKTG465
|
Details
|
400
|
Add to Cart
|
|
Case Title
Zomato`s Acquisition of Blinkit: Swallowing a Poison Pill?
Case Code: MKTG464
|
Details
|
500
|
Add to Cart
|
|
Case Title
Adidas and Parley for the Oceans Collaboration: Turning Ocean Plastic into Shoes
Case Code: MKTG463
|
Details
|
500
|
Add to Cart
|
|
Case Title
IKEA`s Innovative Marketing Campaign: `Buy with Your Time`
Case Code: MKTG462
|
Details
|
400
|
Add to Cart
|
|
Case Title
Hasbro`s Kidult-Centric Business Strategy: Navigating Nostalgia for Success?
Case Code: MKTG461
|
Details
|
500
|
Add to Cart
|
|
Case Title
Etsy`s Growth Strategy in India: Empowering Artisans
Case Code: MKTG460
|
Details
|
400
|
Add to Cart
|
|
Case Title
Liquid Death: Redefining Marketing
Case Code: MKTG459
|
Details
|
500
|
Add to Cart
|
|
Case Title
Firstcry.com`s Marketing Strategy
Case Code: MKTG458
|
Details
|
500
|
Add to Cart
|
|
Case Title
InMobi-An Indian Mobile Advertising Unicorn`s Growth Strategies
Case Code: MKTG457
|
Details
|
500
|
Add to Cart
|
|
Case Title
Big Bang Food Tech: Can It Successfully Replicate The E-Commerce Rollup Model In The Indian Food Sector?
Case Code: MKTG456
|
Details
|
400
|
Add to Cart
|
|
Case Title
Cream Stone: The Young Premium Ice Cream Brand of India
Case Code: MKTG455
|
Details
|
500
|
Add to Cart
|
|
Case Title
Is Ola Electric Skidding off the Road in India`s Automobile Market?
Case Code: MKTG454
|
Details
|
400
|
Add to Cart
|
|
Case Title
IKEA Builds Smaller Format Stores-Comes Closer to Customers
Case Code: MKTG453
|
Details
|
400
|
Add to Cart
|
|
Case Title
PiRuby`s Teaser Campaign in the Edtech Market Using Content Co-creation
Case Code: MKTG452
|
Details
|
400
|
Add to Cart
|
|
Case Title
Crocs-Embracing Its `Ugly` Image
Case Code: MKTG451
|
Details
|
400
|
Add to Cart
|
|
Case Title
Zappos.com: Delivering a Superior Customer Experience
Case Code: MKTG450
|
Details
|
300
|
Add to Cart
|
|
Case Title
The #BoycottGoya Trend: Does Social Media Cancel Culture have an Impact on Business?
Case Code: MKTG449
|
Details
|
500
|
Add to Cart
|
|
Case Title
Unilever to End Marketing Food & Beverages to Children: Can it drive a Change?
Case Code: MKTG448
|
Details
|
400
|
Add to Cart
|
|
Case Title
Shadowfax: Super App for Gig Workers
Case Code: MKTG447
|
Details
|
300
|
Add to Cart
|
|
Case Title
`boAt` Lifestyle- Can it Sail in Choppy Waters?
Case Code: MKTG446
|
Details
|
300
|
Add to Cart
|
|
Case Title
Netflix`s Pricing Strategies to Arrest Falling Subscriber Numbers
Case Code: MKTG445
|
Details
|
400
|
Add to Cart
|
|
Case Title
Estee Lauder: Winning Customers with a Personalized Digital Beauty Experience
Case Code: MKTG444
|
Details
|
400
|
Add to Cart
|
|
Case Title
US Foods Building B2B Food Service Customers: A Bridge to the Digital World
Case Code: MKTG443
|
Details
|
500
|
Add to Cart
|
|
Case Title
Nestlé’s Expansion into Rural India
Case Code: MKTG442
|
Details
|
400
|
Add to Cart
|
|
Case Title
Linc Pens: Marketing Strategies to Survive the Covid-19 Pandemic
Case Code: MKTG441
|
Details
|
400
|
Add to Cart
|
|
Case Title
The Renaming Woes of Australia`s Coon: Building a Culture of Acceptance?
Case Code: MKTG440
|
Details
|
400
|
Add to Cart
|
|
Case Title
Celebrity Brand Endorsement Crisis at Subway
Case Code: MKTG439
|
Details
|
400
|
Add to Cart
|
|
Case Title
Bharti Airtel`s Broadband Surge during COVID-19
Case Code: MKTG438
|
Details
|
500
|
Add to Cart
|
|
Case Title
Un-carrier-T-Mobile`s Strategy to Disrupt the US Telecom Industry
Case Code: MKTG437
|
Details
|
400
|
Add to Cart
|
|
Case Title
Dunkin Donuts to Dunkin`: A Rebranding Exercise
Case Code: MKTG436
|
Details
|
400
|
Add to Cart
|
|
Case Title
Tanishq Ad Controversy: Need to Deal Cautiously with Social Issues
Case Code: MKTG435
|
Details
|
400
|
Add to Cart
|
|
Case Title
Online Grocery Delivery Strategy in India: Amazon Prime Now`s Transition to Amazon Fresh
Case Code: MKTG434
|
Details
|
400
|
Add to Cart
|
|
Case Title
Samsung India’s Rural Service Push: Venturing into New Avenues
Case Code: MKTG433
|
Details
|
400
|
Add to Cart
|
|
Case Title
Kweichow Moutai – Building and Sustaining a Top Luxury Brand
Case Code: MKTG432
|
Details
|
500
|
Add to Cart
|
|
Case Title
Micromax Returns
Case Code: MKTG431
|
Details
|
400
|
Add to Cart
|
|
Case Title
Horlicks Using`mSamvaad` to Reach Out to a Media-Dark Rural Market
Case Code: MKTG430
|
Details
|
300
|
Add to Cart
|
|
Case Title
FUTURECRAFT.LOOP – 100% Recyclable Sneakers from Adidas
Case Code: MKTG429
|
Details
|
400
|
Add to Cart
|
|
Case Title
Unibic India: From Fastest Growing Niche Cookie Brand to a Challenger?
Case Code: MKTG428
|
Details
|
600
|
Add to Cart
|
|
Case Title
Mercedes-Benz India - Targeting a Younger Segment without Diluting the Brand
Case Code: MKTG427
|
Details
|
350
|
Add to Cart
|
|
Case Title
HubSpot`s Inbound Marketing Strategy for SaaS Businesses
Case Code: MKTG426
|
Details
|
400
|
Add to Cart
|
|
Case Title
Taj Hotels: Using Technology to Offer Personalized Services
Case Code: MKTG425
|
Details
|
350
|
Add to Cart
|
|
Case Title
Dineout - Constantly Re-Imagining Restaurant Technology
Case Code: MKTG424
|
Details
|
600
|
Add to Cart
|
|
Case Title
Unlocking in the Lockdown: Amul`s Surge during Testing Times
Case Code: MKTG423
|
Details
|
400
|
Add to Cart
|
|
Case Title
Kirkland Signature Private Label – Powering Costco
Case Code: MKTG422
|
Details
|
400
|
Add to Cart
|
|
Case Title
iD Fresh Enters the Traditional Beverage Segment through its Filter Coffee Decoction
Case Code: MKTG421
|
Details
|
400
|
Add to Cart
|
|
Case Title
JioMart: Changing the Dynamics of Retail Industry in India
Case Code: MKTG420
|
Details
|
400
|
Add to Cart
|
|
Case Title
OnePlus: A Chinese Success Story in India
Case Code: MKTG419
|
Details
|
600
|
Add to Cart
|
|
Case Title
Zomato: Redefining Digital Marketing
Case Code: MKTG418
|
Details
|
600
|
Add to Cart
|
|
Case Title
Peru’s Aje Group: Successfully Competing with the Global Cola Giants?
Case Code: MKTG417
|
Details
|
600
|
Add to Cart
|
|
Case Title
Ambushing Adidas: Nike’s ‘Going Brazilian’ 2018 FIFA World Cup Campaign
Case Code: MKTG416
|
Details
|
500
|
Add to Cart
|
|
Case Title
Canada Goose – Building a Global Luxury Apparel Brand
Case Code: MKTG415
|
Details
|
600
|
Add to Cart
|
|
Case Title
Design Thinking and Innovation at GE Healthcare
Case Code: MKTG414
|
Details
|
500
|
Add to Cart
|
|
Case Title
Chow Tai Fook: A Chinese Jewellery Giant Changing Tactics
Case Code: MKTG413
|
Details
|
600
|
Add to Cart
|
|
Case Title
Oatly AB: Bringing Disruption to the Global Dairy Industry
Case Code: MKTG412
|
Details
|
600
|
Add to Cart
|
|
Case Title
TATA AIA Life Leverages Digital Technologies to Create a Superior Customer Experience
Case Code: MKTG411
|
Details
|
400
|
Add to Cart
|
|
Case Title
Brazil’s Magazine Luiza SA: Changing the Face of Retail in Tune with the Times
Case Code: MKTG410
|
Details
|
600
|
Add to Cart
|
|
Case Title
Can Zomato Continue its Deep Discounting Strategy?
Case Code: MKTG409
|
Details
|
400
|
Add to Cart
|
|
Case Title
‘Chick-fil-A’: A Recipe for Success
Case Code: MKTG408
|
Details
|
600
|
Add to Cart
|
|
Case Title
McDonald’s Franchise in Trouble in India
Case Code: MKTG407
|
Details
|
350
|
Add to Cart
|
|
Case Title
Influencers: Key Voice in Driving Brand Value of Beauty Products
Case Code: MKTG406
|
Details
|
400
|
Add to Cart
|
|
Case Title
HeyTea – Redefining Tea in China
Case Code: MKTG405
|
Details
|
500
|
Add to Cart
|
|
Case Title
Raymond: Giving a New Spin to Khadi
Case Code: MKTG404
|
Details
|
600
|
Add to Cart
|
|
Case Title
India’s Kalyan Jewellers – Winning with a Hyperlocal Strategy
Case Code: MKTG403
|
Details
|
500
|
Add to Cart
|
|
Case Title
AMUL Girl: Staying Relevant in the Digital Age
Case Code: MKTG402
|
Details
|
500
|
Add to Cart
|
|
Case Title
SellMed Online: Selling to Corporate Clients
Case Code: MKTG401
|
Details
|
400
|
Add to Cart
|
|
Case Title
Alibaba`s `New Retail`: Integrating Online, Offline, Logistics, and Data across a Single Value Chain
Case Code: MKTG400
|
Details
|
500
|
Add to Cart
|
|
Case Title
Paridhan: Patanjali`s Foray into Branded Apparel
Case Code: MKTG399
|
Details
|
300
|
Add to Cart
|
|
Case Title
Dabur`s Digital Marketing Initiatives
Case Code: MKTG398
|
Details
|
400
|
Add to Cart
|
|
Case Title
MakeMyTrip`s Marketing Campaigns
Case Code: MKTG397
|
Details
|
700
|
Add to Cart
|
|
Case Title
Tata Motors’s Jaguar Land Rover Turnaround Strategy
Case Code: MKTG396
|
Details
|
700
|
Add to Cart
|
|
Case Title
Logo Redesign at Zara: Future Focused?
Case Code: MKTG395
|
Details
|
400
|
Add to Cart
|
|
Case Title
Gillette’s ‘We Believe’ Ad: Challenging Toxic Masculinity?
Case Code: MKTG394
|
Details
|
400
|
Add to Cart
|
|
Case Title
Coca-Cola’s Shift to a “One Brand” Strategy: Can it Change Consumers’ Perception?
Case Code: MKTG393
|
Details
|
500
|
Add to Cart
|
|
Case Title
Snapchat: Failed Redesign
Case Code: MKTG391
|
Details
|
600
|
Add to Cart
|
|
Case Title
Repositioning Maggi in India
Case Code: MKTG390
|
Details
|
400
|
Add to Cart
|
|
Case Title
goodfeel – A Specialized Feminine Garment for Tackling a Social Problem
Case Code: MKTG389
|
Details
|
500
|
Add to Cart
|
|
Case Title
Chobani: Reinventing to Re-disrupt the Yogurt Market?
Case Code: MKTG388
|
Details
|
450
|
Add to Cart
|
|
Case Title
Amway India – From Direct Selling to Omni Channel Business Strategy
Case Code: MKTG387
|
Details
|
600
|
Add to Cart
|
|
Case Title
Consumer Research at Procter & Gamble: From Field Research to Agile Research
Case Code: MKTG386
|
Details
|
500
|
Add to Cart
|
|
Case Title
Casper: Employing Innovative Marketing Strategies to Engage Consumers
Case Code: MKTG385
|
Details
|
500
|
Add to Cart
|
|
Case Title
Hotstar: Winning the Indian Streaming War?
Case Code: MKTG384
|
Details
|
600
|
Add to Cart
|
|
Case Title
Lenskart.com: Setting Its Sight on the Indian Eyewear Market
Case Code: MKTG383
|
Details
|
600
|
Add to Cart
|
|
Case Title
Heineken: Worlds Apart!
Case Code: MKTG382
|
Details
|
400
|
Add to Cart
|
|
Case Title
Amul vs. Kwality Walls – Ice Cream Ad War
Case Code: MKTG381
|
Details
|
400
|
Add to Cart
|
|
Case Title
Multicultural Marketing at Western Union
Case Code: MKTG380
|
Details
|
400
|
Add to Cart
|
|
Case Title
Lyft Vs Uber: Is Lyft Being ‘Woke’ Enough to Beat Uber?
Case Code: MKTG379
|
Details
|
600
|
Add to Cart
|
|
Case Title
IndiaMART – The Evolving B2B Marketplace
Case Code: MKTG378
|
Details
|
400
|
Add to Cart
|
|
Case Title
The Message Strategy behind CEAT’s ‘Be Idiot Safe’ Campaign
Case Code: MKTG377
|
Details
|
400
|
Add to Cart
|
|
Case Title
Pret A Manger’s Test Marketing of a New Product Line
Case Code: MKTG376
|
Details
|
300
|
Add to Cart
|
|
Case Title
Vitamin Shoppe’s Reinvention Efforts Fail?
Case Code: MKTG375
|
Details
|
400
|
Add to Cart
|
|
Case Title
McDonald’s in India: Troubled Times, Troubled Ties
Case Code: MKTG374
|
Details
|
400
|
Add to Cart
|
|
Case Title
IKEA’s International Marketing Strategy in China
Case Code: MKTG373
|
Details
|
500
|
Add to Cart
|
|
Case Title
Under Armour in Trouble
Case Code: MKTG372
|
Details
|
600
|
Add to Cart
|
|
Case Title
Amazon Vs. Wal-Mart: The Retail Price Wars
Case Code: MKTG371
|
Details
|
600
|
Add to Cart
|
|
Case Title
The Economics behind Uber’s Surge Pricing
Case Code: MKTG370
|
Details
|
500
|
Add to Cart
|
|
Case Title
Philip Morris International: Planning for a Smoke Free Future
Case Code: MKTG369
|
Details
|
500
|
Add to Cart
|
|
Case Title
Product Positioning & Promotional Strategy of Fevicol
Case Code: MKTG368
|
Details
|
300
|
Add to Cart
|
|
Case Title
Pepsi’s Kendall Jenner AD: Communication Gone Wrong
Case Code: MKTG367
|
Details
|
500
|
Add to Cart
|
|
Case Title
MakeMyTrip – Leading the Indian Online Travel Industry, but Weak on Profits
Case Code: MKTG366
|
Details
|
600
|
Add to Cart
|
|
Case Title
Building the LEGO Brand: Brick by Brick
Case Code: MKTG365
|
Details
|
600
|
Add to Cart
|
|
Case Title
Nike ‘Pro Hijab’: Targeting Muslim Women Athletes
Case Code: MKTG364
|
Details
|
400
|
Add to Cart
|
|
Case Title
‘Game of Thrones’ TV Series: HBO’s Integrated Marketing Strategy
Case Code: MKTG363
|
Details
|
600
|
Add to Cart
|
|
Case Title
Patanjali Products: Disruptive Force in the Indian FMCG Market
Case Code: MKTG362
|
Details
|
600
|
Add to Cart
|
|
Case Title
Monster: Reinventing the Energy Drink Market
Case Code: MKTG361
|
Details
|
600
|
Add to Cart
|
|
Case Title
Dove’s ‘Real Beauty Sketches’ Campaign
Case Code: MKTG360
|
Details
|
400
|
Add to Cart
|
|
Case Title
Bud Light Vs Miller Lite: Comparative Advertising and Question of Ethics
Case Code: MKTG359
|
Details
|
500
|
Add to Cart
|
|
Case Title
The Rise and Fall of Groupon Inc.
Case Code: MKTG358
|
Details
|
500
|
Add to Cart
|
|
Case Title
Johnson & Johnson and its Baby Powder Problem
Case Code: MKTG357
|
Details
|
600
|
Add to Cart
|
|
Case Title
Business Model of Online Cab Aggregators in India
Case Code: MKTG356
|
Details
|
500
|
Add to Cart
|
|
Case Title
‘Teach for Change’ Campaign: A social initiative to improve literacy standards in India
Case Code: MKTG355
|
Details
|
400
|
Add to Cart
|
|
Case Title
Russian River – A Craft Brewery: Building a Brand through Product Innovation
Case Code: MKTG354
|
Details
|
600
|
Add to Cart
|
|
Case Title
Unilever in Africa: Targeting the Bottom of the Pyramid
Case Code: MKTG353
|
Details
|
700
|
Add to Cart
|
|
Case Title
Quikr’s Diversification Strategy
Case Code: MKTG352
|
Details
|
500
|
Add to Cart
|
|
Case Title
Pro-Kabaddi League: Changing the Face of Indian Kabaddi
Case Code: MKTG351
|
Details
|
500
|
Add to Cart
|
|
Case Title
Rooh Afza: Rejuvenating a Century-old Brand
Case Code: MKTG350
|
Details
|
500
|
Add to Cart
|
|
Case Title
Innovation at Virgin America: Creating and Sustaining a Distinctive Brand
Case Code: MKTG349
|
Details
|
600
|
Add to Cart
|
|
Case Title
Ikea: Radical Product Designs for Futuristic Customers
Case Code: MKTG348
|
Details
|
500
|
Add to Cart
|
|
Case Title
Tata Salt’s Promotional Strategies
Case Code: MKTG347
|
Details
|
500
|
Add to Cart
|
|
Case Title
Patanjali Ayurved: Will the Growth Momentum Sustain?
Case Code: MKTG346
|
Details
|
600
|
Add to Cart
|
|
Case Title
Titan’s Foray into Fragrances with SKINN
Case Code: MKTG345
|
Details
|
500
|
Add to Cart
|
|
Case Title
Marketing ‘Baahubali’: India’s Biggest Blockbuster
Case Code: MKTG344
|
Details
|
500
|
Add to Cart
|
|
Case Title
Creativity Vs. Offence: Ogilvy & Mather’s Sleepless Nights Over Kurl-on
Case Code: MKTG343
|
Details
|
500
|
Add to Cart
|
|
Case Title
Channel Conflict at Samsung India
Case Code: MKTG342
|
Details
|
600
|
Add to Cart
|
|
Case Title
Ecommerce in India: Will the Advertising Spend Pay Off?
Case Code: MKTG341
|
Details
|
600
|
Add to Cart
|
|
Case Title
i-pill: Market Development Challenges at Piramal Enterprises Limited
Case Code: MKTG340
|
Details
|
500
|
Add to Cart
|
|
Case Title
SpiceJet’s ‘Color the Skies’ Campaign
Case Code: MKTG339
|
Details
|
500
|
Add to Cart
|
|
Case Title
Cape Town Tourism: Employing Digital Marketing in Tourism
Case Code: MKTG338
|
Details
|
600
|
Add to Cart
|
|
Case Title
Newcastle Brown Ale’s Creative Super Bowl Campaign: A Novel Crowdfunding Strategy
Case Code: MKTG337
|
Details
|
600
|
Add to Cart
|
|
Case Title
Amazon.com: Customer Service Champion (2015)
Case Code: MKTG336
|
Details
|
500
|
Add to Cart
|
|
Case Title
Maker’s Mark and the Ethics of Advertising
Case Code: MKTG335
|
Details
|
400
|
Add to Cart
|
|
Case Title
Apple’s Consumer Based Branding Model
Case Code: MKTG334
|
Details
|
600
|
Add to Cart
|
|
Case Title
The Male Skin Care Market in India: Perception and Propositions
Case Code: MKTG333
|
Details
|
300
|
Add to Cart
|
|
Case Title
Royal Enfield: Revival of a Cult Brand
Case Code: MKTG332
|
Details
|
600
|
Add to Cart
|
|
Case Title
WestJet: Excellence in Customer Service
Case Code: MKTG331
|
Details
|
500
|
Add to Cart
|
|
Case Title
Taco Bell – Using Social Media to Target Millennials
Case Code: MKTG330
|
Details
|
500
|
Add to Cart
|
|
Case Title
Communication in a Crisis: Indonesia AirAsia
Case Code: MKTG329
|
Details
|
400
|
Add to Cart
|
|
Case Title
REDvolution: Repositioning the Nescafé Brand
Case Code: MKTG328
|
Details
|
400
|
Add to Cart
|
|
Case Title
Marketing Maker’s Mark (B): Diluting the Brand?
Case Code: MKTG327
|
Details
|
400
|
Add to Cart
|
|
Case Title
Marketing Maker’s Mark (A): Evolution of a Brand
Case Code: MKTG326
|
Details
|
500
|
Add to Cart
|
|
Case Title
Unilever’s “Real Beauty” Campaign for Dove
Case Code: MKTG325
|
Details
|
600
|
Add to Cart
|
|
Case Title
Ambushing Adidas: Nike’s ‘Risk Everything’ Campaign
Case Code: MKTG324
|
Details
|
500
|
Add to Cart
|
|
Case Title
Brand Management at Singapore Airlines
Case Code: MKTG323
|
Details
|
400
|
Add to Cart
|
|
Case Title
Starbucks – ‘The Third Place’
Case Code: MKTG322
|
Details
|
600
|
Add to Cart
|
|
Case Title
Leveraging Social Media: Narendra Modi’s Successful Prime Ministerial Campaign
Case Code: MKTG321
|
Details
|
500
|
Add to Cart
|
|
Case Title
Chipotle’s ‘Scarecrow’ Campaign: Leveraging ICT for Communicating Sustainability
Case Code: MKTG320
|
Details
|
500
|
Add to Cart
|
|
Case Title
McDonald’s: Using Social Media to Connect with Customers
Case Code: MKTG319
|
Details
|
600
|
Add to Cart
|
|
Case Title
Red Bull: The Stratosphere Campaign
Case Code: MKTG318
|
Details
|
600
|
Add to Cart
|
|
Case Title
Open Innovation at Beiersdorf – The Launch of Nivea Invisible for Black & White
Case Code: MKTG317
|
Details
|
600
|
Add to Cart
|
|
Case Title
Avon’s Distribution Channels
Case Code: MKTG316
|
Details
|
600
|
Add to Cart
|
|
Case Title
Chile’s Concha y Toro: A Silver Bullet for the Global Market
Case Code: MKTG315
|
Details
|
600
|
Add to Cart
|
|
Case Title
Communication in a Crisis: ICICI Bank
Case Code: MKTG314
|
Details
|
400
|
Add to Cart
|
|
Case Title
Hyundai India: An Able Challenger to Maruti Suzuki?
Case Code: MKTG313
|
Details
|
500
|
Add to Cart
|
|
Case Title
BMW in China
Case Code: MKTG312
|
Details
|
600
|
Add to Cart
|
|
Case Title
Hindustan Unilever’s Pureit: Making Safe Water Affordable to All
Case Code: MKTG311
|
Details
|
500
|
Add to Cart
|
|
Case Title
Customer Service at Ritz-Carlton
Case Code: MKTG310
|
Details
|
500
|
Add to Cart
|
|
Case Title
Market Research on Effectiveness of Product Promotion Activities of Tata Shaktee GC Sheets
Case Code: MKTG309
|
Details
|
400
|
Add to Cart
|
|
Case Title
GKVale: The Photography Experts
Case Code: MKTG308
|
Details
|
400
|
Add to Cart
|
|
Case Title
Audi’s Marketing Strategies in India
Case Code: MKTG307
|
Details
|
600
|
Add to Cart
|
|
Case Title
Honda’s Foray into the Mass Market in India
Case Code: MKTG306
|
Details
|
500
|
Add to Cart
|
|
Case Title
Nestlé’s Microdistribution Efforts to Serve the Low Income Consumers in Brazil
Case Code: MKTG305
|
Details
|
600
|
Add to Cart
|
|
Case Title
Vespa’s Re-entry Strategies for the Indian Market
Case Code: MKTG304
|
Details
|
500
|
Add to Cart
|
|
Case Title
Starbucks: Brewing Customer Experience through Social Media
Case Code: MKTG303
|
Details
|
600
|
Add to Cart
|
|
Case Title
Hari Industries – The Dilemma of New Business Opportunity
Case Code: MKTG302
|
Details
|
300
|
Add to Cart
|
|
Case Title
Apna Market: The Dilemma of Increasing Footfall
Case Code: MKTG301
|
Details
|
400
|
Add to Cart
|
|
Case Title
QR Codes — A Boon or Bane for Indian Marketers?
Case Code: MKTG300
|
Details
|
600
|
Add to Cart
|
|
Case Title
Ford Motor Company in India: Developing the Ford Figo
Case Code: MKTG299
|
Details
|
600
|
Add to Cart
|
|
Case Title
Ford Motor Company in India: Marketing the Ford Figo
Case Code: MKTG298
|
Details
|
600
|
Add to Cart
|
|
Case Title
Digital Marketing at Nike: From Communication to Dialogue
Case Code: MKTG297
|
Details
|
600
|
Add to Cart
|
|
Case Title
Publix Super Market, Inc.: A Customer Service Leader
Case Code: MKTG296
|
Details
|
600
|
Add to Cart
|
|
Case Title
Harley-Davidson: Customer-led Marketing to Revive a Cult Brand
Case Code: MKTG295
|
Details
|
600
|
Add to Cart
|
|
Case Title
BMW’s Marketing Strategy in India
Case Code: MKTG294
|
Details
|
600
|
Add to Cart
|
|
Case Title
Harley-Davidson: A Cult Brand Hit by Demographic Challenges
Case Code: MKTG293
|
Details
|
600
|
Add to Cart
|
|
Case Title
Influencing Consumer Purchase Decisions: Campbell Soup’s Tryst with Neuromarketing
Case Code: MKTG292
|
Details
|
500
|
Add to Cart
|
|
Case Title
BlackBerry in India: Losing its Premium Image?
Case Code: MKTG291
|
Details
|
500
|
Add to Cart
|
|
Case Title
Aman ki Asha: A Concept Marketing Initiative to Promote Peace between India and Pakistan
Case Code: MKTG290
|
Details
|
600
|
Add to Cart
|
|
Case Title
Channel Strategies: Dell and Eureka Forbes
Case Code: MKTG289
|
Details
|
500
|
Add to Cart
|
|
Case Title
McDonald’s ‘McSpicy’ Marketing Campaign in India
Case Code: MKTG288
|
Details
|
600
|
Add to Cart
|
|
Case Title
Cadbury Dairy Milk’s Advertising Campaigns in India
Case Code: MKTG287
|
Details
|
500
|
Add to Cart
|
|
Case Title
Revival of Tata Nano: Can the World’s Cheapest Car Maintain the Momentum?
Case Code: MKTG286
|
Details
|
600
|
Add to Cart
|
|
Case Title
Rebranding Union Bank of India
Case Code: MKTG285
|
Details
|
400
|
Add to Cart
|
|
Case Title
Van Heusen Brand in India: Growth through Brand Extensions
Case Code: MKTG284
|
Details
|
600
|
Add to Cart
|
|
Case Title
Louis Philippe: The Growth of a Super Brand in India
Case Code: MKTG283
|
Details
|
600
|
Add to Cart
|
|
Case Title
Toyota Etios’s ‘Q’ Class Campaign: A Quality Marketing Strategy
Case Code: MKTG282
|
Details
|
500
|
Add to Cart
|
|
Case Title
Indian Customers’ Expectations on New Generation Cars
Case Code: MKTG281
|
Details
|
300
|
Add to Cart
|
|
Case Title
Apple's Marketing Campaigns: From 'Get A Mac' to 'Why You'll Love a Mac'
Case Code: MKTG280
|
Details
|
600
|
Add to Cart
|
|
Case Title
Dove's Foray into Men Care: 'Journey to Comfort' or an Uncomfortable Journey Ahead?
Case Code: MKTG279
|
Details
|
600
|
Add to Cart
|
|
Case Title
Assessment of Consumer Preferences
Case Code: MKTG278
|
Details
|
300
|
Add to Cart
|
|
Case Title
Assessing Factors Affecting Customer Satisfaction
Case Code: MKTG277
|
Details
|
300
|
Add to Cart
|
|
Case Title
Evaluation of Consumer Perceptions
Case Code: MKTG276
|
Details
|
300
|
Add to Cart
|
|
Case Title
Big Bazaar: An Indian Retail Chain's Customer Loyalty Initiatives
Case Code: MKTG275
|
Details
|
600
|
Add to Cart
|
|
Case Title
Axe Detailer: Initiating a Change in Men's Showering Behavior
Case Code: MKTG274
|
Details
|
500
|
Add to Cart
|
|
Case Title
Aircel's Promotional Strategy: Differentiating through Innovation
Case Code: MKTG273
|
Details
|
600
|
Add to Cart
|
|
Case Title
Ambushing Adidas: Nike’s ‘Write the Future’ Campaign
Case Code: MKTG272
|
Details
|
600
|
Add to Cart
|
|
Case Title
Coca-Cola’s “Open Happiness” Campaign: A Model for Global Marketing?
Case Code: MKTG271
|
Details
|
600
|
Add to Cart
|
|
Case Title
Marketing McDonald’s in India
Case Code: MKTG270
|
Details
|
600
|
Add to Cart
|
|
Case Title
Bajaj Auto Ltd's Brand-Centric Strategy
Case Code: MKTG269
|
Details
|
500
|
Add to Cart
|
|
Case Title
Identifying Consumer Preferences and Market Positioning of a New Product
Case Code: MKTG268
|
Details
|
300
|
Add to Cart
|
|
Case Title
Android Vs iOS: Mobile Operating System Wars in 2010
Case Code: MKTG267
|
Details
|
600
|
Add to Cart
|
|
Case Title
Identifying the Factors Affecting Sales
Case Code: MKTG266
|
Details
|
300
|
Add to Cart
|
|
Case Title
100% Pure New Zealand' Destination Branding Campaign: Marketing New Zealand to the World
Case Code: MKTG265
|
Details
|
600
|
Add to Cart
|
|
Case Title
Apple's iPad: Redefining the Tablet PC Industry?
Case Code: MKTG264
|
Details
|
700
|
Add to Cart
|
|
Case Title
Unilever’s ‘Power Brands’ Strategy
Case Code: MKTG263
|
Details
|
600
|
Add to Cart
|
|
Case Title
McDonald’s in France
Case Code: MKTG262
|
Details
|
600
|
Add to Cart
|
|
Case Title
Redbox: Competing in the Movie Rental Market
Case Code: MKTG261
|
Details
|
500
|
Add to Cart
|
|
Case Title
Assessing Consumer Brand Loyalty
Case Code: MKTG260
|
Details
|
400
|
Add to Cart
|
|
Case Title
Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India
Case Code: MKTG259
|
Details
|
500
|
Add to Cart
|
|
Case Title
GlaxoSmithKline’s New Sales Force Compensation System in the US
Case Code: MKTG258
|
Details
|
500
|
Add to Cart
|
|
Case Title
Avant Garden: Exploring Possibilities for Improving Revenue Management
Case Code: MKTG257
|
Details
|
700
|
Add to Cart
|
|
Case Title
Crisis Management at Toyota
Case Code: MKTG256
|
Details
|
700
|
Add to Cart
|
|
Case Title
AMD’s Consumer and Channel Marketing Initiatives
Case Code: MKTG255
|
Details
|
600
|
Add to Cart
|
|
Case Title
Developing a Personal Selling Strategy
Case Code: MKTG254
|
Details
|
300
|
Add to Cart
|
|
Case Title
The Disgruntled Customer
Case Code: MKTG253
|
Details
|
300
|
Add to Cart
|
|
Case Title
Design Thinking and Innovation at IDEO
Case Code: MKTG252
|
Details
|
500
|
Add to Cart
|
|
Case Title
Social Marketing: Times of India’s ‘Teach India’ Campaign
Case Code: MKTG251
|
Details
|
500
|
Add to Cart
|
|
Case Title
Customer Service at L.L.Bean
Case Code: MKTG250
|
Details
|
600
|
Add to Cart
|
|
Case Title
Brand Naming: Kraft Foods’ ‘‘iSnack 2.0’’ Controversy in Australia
Case Code: MKTG249
|
Details
|
600
|
Add to Cart
|
|
Case Title
Burger King’s ‘Whopper Virgins’ Viral Marketing Campaign
Case Code: MKTG248
|
Details
|
500
|
Add to Cart
|
|
Case Title
Tata Indicom’s ‘Pay Per Call’ Tariff Plan for Prepaid Cellular Subscribers
Case Code: MKTG247
|
Details
|
400
|
Add to Cart
|
|
Case Title
Unilever’s Packaging Practices - Innovations and Insights
Case Code: MKTG246
|
Details
|
400
|
Add to Cart
|
|
Case Title
Droid: Challenger to the iPhone?
Case Code: MKTG245
|
Details
|
500
|
Add to Cart
|
|
Case Title
Volkswagen’s Marketing Strategy in India
Case Code: MKTG244
|
Details
|
400
|
Add to Cart
|
|
Case Title
Amazon.com: Customer Service Champion
Case Code: MKTG243
|
Details
|
500
|
Add to Cart
|
|
Case Title
Tourism Kamloops
Case Code: MKTG242
|
Details
|
400
|
Add to Cart
|
|
Case Title
Canadian Club: Repositioning a Dormant Brand
Case Code: MKTG241
|
Details
|
500
|
Add to Cart
|
|
Case Title
Selling Insurance Products in India: The Commission versus Fee Debate
Case Code: MKTG240
|
Details
|
400
|
Add to Cart
|
|
Case Title
Burger King’s ‘Whopper Freakout’ Marketing Campaign
Case Code: MKTG239
|
Details
|
400
|
Add to Cart
|
|
Case Title
i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India
Case Code: MKTG238
|
Details
|
400
|
Add to Cart
|
|
Case Title
Indian Premier League’s Operating Model - Marketing Cricket to the World
Case Code: MKTG237
|
Details
|
400
|
Add to Cart
|
|
Case Title
Apple’s App Store: Strengthening the iPhone’s Competitive Position
Case Code: MKTG236
|
Details
|
400
|
Add to Cart
|
|
Case Title
Promoting ‘Paranormal Activity’
Case Code: MKTG235
|
Details
|
400
|
Add to Cart
|
|
Case Title
Turkey: Emerging as a Value-based Destination Amidst Economic Slowdown
Case Code: MKTG234
|
Details
|
500
|
Add to Cart
|
|
Case Title
Burger King’s ‘Subservient Chicken’ Marketing Campaign
Case Code: MKTG233
|
Details
|
500
|
Add to Cart
|
|
Case Title
Kraft Foods’ Mobile Marketing Strategy
Case Code: MKTG232
|
Details
|
500
|
Add to Cart
|
|
Case Title
Idea Cellular’s Advertising and Promotion Strategies
Case Code: MKTG231
|
Details
|
400
|
Add to Cart
|
|
Case Title
Maruti Suzuki’s Advertising Strategies
Case Code: MKTG230
|
Details
|
400
|
Add to Cart
|
|
Case Title
Marketing Pristiq: The Advertising Challenge
Case Code: MKTG229
|
Details
|
500
|
Add to Cart
|
|
Case Title
Coca-Cola “Open Happiness” Campaign
Case Code: MKTG228
|
Details
|
500
|
Add to Cart
|
|
Case Title
Intel Corporation’s ‘Sponsors of Tomorrow’ Global Branding Campaign
Case Code: MKTG227
|
Details
|
500
|
Add to Cart
|
|
Case Title
Kleenex ‘Let It Out’ Campaign: Increasing Consumer Involvement with a Low-involvement Product
Case Code: MKTG226
|
Details
|
400
|
Add to Cart
|
|
Case Title
Tata Sky’s Marketing Strategies
Case Code: MKTG225
|
Details
|
400
|
Add to Cart
|
|
Case Title
Warner Brothers’ Viral Marketing Strategy - The ‘Dark Knight’ Campaign
Case Code: MKTG224
|
Details
|
500
|
Add to Cart
|
|
Case Title
Woot.Com - Selling to Geeks
Case Code: MKTG223
|
Details
|
400
|
Add to Cart
|
|
Case Title
Hershey: Going through a Sweet Recession
Case Code: MKTG222
|
Details
|
400
|
Add to Cart
|
|
Case Title
Trader Joe’s: A Unique Customer Experience
Case Code: MKTG221
|
Details
|
400
|
Add to Cart
|
|
Case Title
Vodafone Essar’s Advertising Strategy - The ‘Zoozoos’ Campaign
Case Code: MKTG220
|
Details
|
400
|
Add to Cart
|
|
Case Title
Hero Honda’s Rural Marketing Initiatives in India
Case Code: MKTG219
|
Details
|
400
|
Add to Cart
|
|
Case Title
American Airlines’ Rainbow TeAAm and its Strategy to Target the LGBT Segment
Case Code: MKTG218
|
Details
|
500
|
Add to Cart
|
|
Case Title
IBM Corporation: Targeting the LGBT Segment
Case Code: MKTG217
|
Details
|
500
|
Add to Cart
|
|
Case Title
Amylin Pharmaceuticals, Inc.’s Sales Force Strategy
Case Code: MKTG216
|
Details
|
400
|
Add to Cart
|
|
Case Title
McDonald’s Advertising Strategy - The ‘Lost Ring’ Campaign
Case Code: MKTG215
|
Details
|
400
|
Add to Cart
|
|
Case Title
L’Oréal in China
Case Code: MKTG214
|
Details
|
400
|
Add to Cart
|
|
Case Title
Marketing Ghajini: Bollywood’s Biggest Blockbuster
Case Code: MKTG213
|
Details
|
500
|
Add to Cart
|
|
Case Title
Catch-22 for Kellogg’s?
Case Code: MKTG212
|
Details
|
500
|
Add to Cart
|
|
Case Title
Barack Obama’s Integrated Marketing Communications Strategy
Case Code: MKTG211
|
Details
|
400
|
Add to Cart
|
|
Case Title
Marriott International Inc.’s ‘Sales Force One’: New Sales Force Strategy for Competitive Advantage
Case Code: MKTG210
|
Details
|
400
|
Add to Cart
|
|
Case Title
Complan Vs Horlicks: Comparative Advertising and the Question of Ethics
Case Code: MKTG209
|
Details
|
400
|
Add to Cart
|
|
Case Title
Rolls-Royce: A Manufacturer at Your Service
Case Code: MKTG208
|
Details
|
400
|
Add to Cart
|
|
Case Title
Zappos.Com: Focus on Customer Service
Case Code: MKTG207
|
Details
|
400
|
Add to Cart
|
|
Case Title
iRobot’s Roomba: Bringing Robots into Homes
Case Code: MKTG206
|
Details
|
500
|
Add to Cart
|
|
Case Title
Google and its TV Ads Program
Case Code: MKTG205
|
Details
|
400
|
Add to Cart
|
|
Case Title
Marketing Sunsilk: How Unilever Launched its Global Hair Care Brand in the US
Case Code: MKTG204
|
Details
|
400
|
Add to Cart
|
|
Case Title
Alcohol Advisory Council of New Zealand: Social Marketing to Change Binge Drinking Culture
Case Code: MKTG203
|
Details
|
400
|
Add to Cart
|
|
Case Title
UGG Boots: Australian Generic Product to Global Luxury Brand
Case Code: MKTG202
|
Details
|
400
|
Add to Cart
|
|
Case Title
Apple Inc.’s iPhone: Can iPhone Maintain its Initial Momentum?
Case Code: MKTG201
|
Details
|
400
|
Add to Cart
|
|
Case Title
Improving Sales Force Effectiveness: Bayer’s Experiment with New Technology
Case Code: MKTG200
|
Details
|
400
|
Add to Cart
|
|
Case Title
Exubera Fiasco: What Went Wrong?
Case Code: MKTG199
|
Details
|
400
|
Add to Cart
|
|
Case Title
Kleenex: The Saga of a Super Brand
Case Code: MKTG198
|
Details
|
400
|
Add to Cart
|
|
Case Title
Destination Marketing: Tourism Australia’s Controversial Campaign
Case Code: MKTG197
|
Details
|
500
|
Add to Cart
|
|
Case Title
Johnson & Johnson’s ‘Camp Baby’: Great Customer Relationship Management or Public Relations Fiasco?
Case Code: MKTG196
|
Details
|
400
|
Add to Cart
|
|
Case Title
Qube: Market Development for Digital Cinema
Case Code: MKTG195
|
Details
|
400
|
Add to Cart
|
|
Case Title
Public Relations at Microsoft
Case Code: MKTG194
|
Details
|
400
|
Add to Cart
|
|
Case Title
‘The Computer is Personal Again’: A Global Integrated Marketing Communications Campaign
Case Code: MKTG193
|
Details
|
400
|
Add to Cart
|
|
Case Title
Coaching A Sales Team
Case Code: MKTG192
|
Details
|
200
|
Add to Cart
|
|
Case Title
Pfizer Inc.’s Lipitor: The Celebrity Endorsement Controversy
Case Code: MKTG191
|
Details
|
500
|
Add to Cart
|
|
Case Title
Perfetti Van Melle: Marketing Mentos in India
Case Code: MKTG190
|
Details
|
400
|
Add to Cart
|
|
Case Title
Pabst Brewing Company: The Classic Revival of the ‘Pabst Blue Ribbon’ Brand
Case Code: MKTG189
|
Details
|
400
|
Add to Cart
|
|
Case Title
Nokia Corporation: Reversing the Decline in Brand Value
Case Code: MKTG188
|
Details
|
500
|
Add to Cart
|
|
Case Title
Pricing it Right: Three Caselets in Pricing
Case Code: MKTG187
|
Details
|
400
|
Add to Cart
|
|
Case Title
Treading on that Fine Line?: Caselets in Marketing Ethics
Case Code: MKTG186
|
Details
|
400
|
Add to Cart
|
|
Case Title
Launching iPhone: Apple’s Entry into the Mobile Phone Market
Case Code: MKTG185
|
Details
|
400
|
Add to Cart
|
|
Case Title
What’s in a Name? Lessons from Three Rebranding Exercises in India
Case Code: MKTG184
|
Details
|
400
|
Add to Cart
|
|
Case Title
UTI Bank to AXIS Bank: A Corporate Rebranding Exercise
Case Code: MKTG183
|
Details
|
400
|
Add to Cart
|
|
Case Title
Crisis Management: Dealing with a Product Crisis
Case Code: MKTG182
|
Details
|
300
|
Add to Cart
|
|
Case Title
Body Shop Brand: Repositioning to Target the ‘Masstige’ Segment and Impact of its Acquisition by L’Oréal
Case Code: MKTG181
|
Details
|
500
|
Add to Cart
|
|
Case Title
‘Atithi Devo Bhavah’: Indian Tourism Ministry’s Social Awareness Program to Boost Tourism
Case Code: MKTG180
|
Details
|
400
|
Add to Cart
|
|
Case Title
Apple iPod’s Promotional and Positioning Strategies
Case Code: MKTG179
|
Details
|
400
|
Add to Cart
|
|
Case Title
Tourism Malaysia: Creating ‘Brand Malaysia’
Case Code: MKTG178
|
Details
|
400
|
Add to Cart
|
|
Case Title
Tata Indica V2 Xeta: Competing in the Indian Small Car Market
Case Code: MKTG177
|
Details
|
500
|
Add to Cart
|
|
Case Title
Merck’s New Product Development and Launch Strategy for Januvia
Case Code: MKTG176
|
Details
|
500
|
Add to Cart
|
|
Case Title
‘Sunsilk Gang of Girls’: Hindustan Lever Limited’s Online Social Networking Initiative in India
Case Code: MKTG175
|
Details
|
400
|
Add to Cart
|
|
Case Title
Marketing Strategies of Harley-Davidson
Case Code: MKTG174
|
Details
|
400
|
Add to Cart
|
|
Case Title
Glaxosmithkline’s Marketing Strategy for Requip: A Case Study in Product Lifecycle Management
Case Code: MKTG173
|
Details
|
400
|
Add to Cart
|
|
Case Title
Pfizer’s Torcetrapib Failure: The Risks of New Drug Development
Case Code: MKTG172
|
Details
|
500
|
Add to Cart
|
|
Case Title
Crisis Management at Bausch & Lomb (B): The ‘Renu with Moistureloc’ Debacle
Case Code: MKTG171
|
Details
|
500
|
Add to Cart
|
|
Case Title
Bud.TV: Logging Troubles
Case Code: MKTG170
|
Details
|
400
|
Add to Cart
|
|
Case Title
Natureworks: Market Development for Bioplastics
Case Code: MKTG169
|
Details
|
500
|
Add to Cart
|
|
Case Title
Microsoft’s Strategy for Small Businesses (B): Marketing MS Office Live
Case Code: MKTG168
|
Details
|
500
|
Add to Cart
|
|
Case Title
Microsoft’s Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007
Case Code: MKTG167
|
Details
|
500
|
Add to Cart
|
|
Case Title
Glacéau: Marketing Vitaminwater
Case Code: MKTG166
|
Details
|
400
|
Add to Cart
|
|
Case Title
Rovion’s InPerson Technology: Changing the Face of Online Advertising
Case Code: MKTG165
|
Details
|
500
|
Add to Cart
|
|
Case Title
Harnessing the Power of Online Social Communities for Branding and Market Development
Case Code: MKTG164
|
Details
|
500
|
Add to Cart
|
|
Case Title
Philips: Making Sense of Simplicity
Case Code: MKTG163
|
Details
|
500
|
Add to Cart
|
|
Case Title
Sony’s Battery Recall Fiasco
Case Code: MKTG162
|
Details
|
300
|
Add to Cart
|
|
Case Title
Bose Corp.: Better Sound through Research or Better Sales through Marketing?
Case Code: MKTG161
|
Details
|
400
|
Add to Cart
|
|
Case Title
Innovative Marketing Strategies of Lush Fresh Handmade Cosmetics
Case Code: MKTG160
|
Details
|
500
|
Add to Cart
|
|
Case Title
The loveLife Brand (B): Evolving the Campaign’s Communication Strategy for HIV Prevention in South African Youth
Case Code: MKTG159
|
Details
|
600
|
Add to Cart
|
|
Case Title
Eurail Group GIE: Marketing Rail Travel in Europe
Case Code: MKTG158
|
Details
|
400
|
Add to Cart
|
|
Case Title
The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV
Case Code: MKTG157
|
Details
|
600
|
Add to Cart
|
|
Case Title
Marketing the ‘Lost’ TV Drama Series: ABC’s Integrated Marketing Strategy
Case Code: MKTG156
|
Details
|
500
|
Add to Cart
|
|
Case Title
Unilever’s “Real Beauty” Campaign for Dove
Case Code: MKTG155
|
Details
|
600
|
Add to Cart
|
|
Case Title
Race-Specific Drug ‘BiDil’: Nitromed’s Marketing Challenge
Case Code: MKTG154
|
Details
|
600
|
Add to Cart
|
|
Case Title
Volkswagen’s Iroc Concept: Reviving the Scirocco to Target A Niche Market
Case Code: MKTG153
|
Details
|
400
|
Add to Cart
|
|
Case Title
Dell’s Customer Contact Center Operations in India
Case Code: MKTG152
|
Details
|
400
|
Add to Cart
|
|
Case Title
Vertu Mobile Phones: Luxury Redefined
Case Code: MKTG151
|
Details
|
400
|
Add to Cart
|
|
Case Title
Nike’s “Joga Bonito” Marketing Campaign
Case Code: MKTG150
|
Details
|
600
|
Add to Cart
|
|
Case Title
Naming a Pharmaceutical Brand: A Product Manager’s Dilemma
Case Code: MKTG149
|
Details
|
200
|
Add to Cart
|
|
Case Title
Snapple’s Marketing - An Unconventional Brand’s Claim to Fame
Case Code: MKTG148
|
Details
|
500
|
Add to Cart
|
|
Case Title
Lifebuoy “Swasthya Chetna”: Unilever’s Social Marketing Campaign
Case Code: MKTG147
|
Details
|
500
|
Add to Cart
|
|
Case Title
Hidesign: Marketing Leather Products
Case Code: MKTG146
|
Details
|
500
|
Add to Cart
|
|
Case Title
Haagen-Dazs: Repositioning a Cult Brand
Case Code: MKTG145
|
Details
|
400
|
Add to Cart
|
|
Case Title
The Maggi Brand in India: Brand Extension and Repositioning
Case Code: MKTG144
|
Details
|
500
|
Add to Cart
|
|
Case Title
Hello Kitty’: A Japanese Superbrand
Case Code: MKTG143
|
Details
|
500
|
Add to Cart
|
|
Case Title
Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion
Case Code: MKTG142
|
Details
|
400
|
Add to Cart
|
|
Case Title
Red Bull’s Innovative Marketing-Transforming a Humdrum Product into a Happening Brand
Case Code: MKTG141
|
Details
|
500
|
Add to Cart
|
|
Case Title
Lipitor: How far should Pfizer Push the Pill?
Case Code: MKTG140
|
Details
|
600
|
Add to Cart
|
|
Case Title
Tata Motors: Serving an ‘Ace’ for Success
Case Code: MKTG139
|
Details
|
500
|
Add to Cart
|
|
Case Title
Browser Wars II: The Release of IE 7 (BETA 2)
Case Code: MKTG138
|
Details
|
400
|
Add to Cart
|
|
Case Title
BMW’s “Company of Ideas” Campaign - Targeting the “Creative Class”
Case Code: MKTG137
|
Details
|
500
|
Add to Cart
|
|
Case Title
P&G’s Vocalpoint - Using Moms for W.O.M
Case Code: MKTG136
|
Details
|
400
|
Add to Cart
|
|
Case Title
ITC Food’s Growth and Future Prospects
Case Code: MKTG135
|
Details
|
400
|
Add to Cart
|
|
Case Title
Marketing ‘The Da Vinci Code’
Case Code: MKTG134
|
Details
|
400
|
Add to Cart
|
|
Case Title
Rebuilding the ‘Martha Stewart’ Brand
Case Code: MKTG133
|
Details
|
400
|
Add to Cart
|
|
Case Title
Lacoste’s Marketing Strategies in the US
Case Code: MKTG132
|
Details
|
400
|
Add to Cart
|
|
Case Title
Kingfisher Airlines - The ‘Funliner Experience’
Case Code: MKTG131
|
Details
|
400
|
Add to Cart
|
|
Case Title
Marketing Viagra in India
Case Code: MKTG130
|
Details
|
600
|
Add to Cart
|
|
Case Title
Crisis Management At Bausch & Lomb - The ‘ReNu Moistureloc’ Controversy
Case Code: MKTG129
|
Details
|
500
|
Add to Cart
|
|
Case Title
Grove Fresh Ltd - Marketing Organic Juices
Case Code: MKTG128
|
Details
|
300
|
Add to Cart
|
|
Case Title
PVR Ltd.’s Growth and Future Prospects
Case Code: MKTG127
|
Details
|
500
|
Add to Cart
|
|
Case Title
Real Madrid: The Galacticos Era
Case Code: MKTG126
|
Details
|
500
|
Add to Cart
|
|
Case Title
Segway - Still Off-balance?
Case Code: MKTG125
|
Details
|
500
|
Add to Cart
|
|
Case Title
Radio Mirchi - Spicing up the Indian Air Waves
Case Code: MKTG124
|
Details
|
500
|
Add to Cart
|
|
Case Title
The New ‘Indian’ Airlines
Case Code: MKTG123
|
Details
|
400
|
Add to Cart
|
|
Case Title
The ‘Incredible India’ Campaign - Marketing India to the World
Case Code: MKTG122
|
Details
|
500
|
Add to Cart
|
|
Case Title
Pricing Fuzeon - Cost of Innovation?
Case Code: MKTG121
|
Details
|
600
|
Add to Cart
|
|
Case Title
Google and the ‘Click Fraud’ Menace
Case Code: MKTG120
|
Details
|
400
|
Add to Cart
|
|
Case Title
IKEA’s Global Marketing Strategy
Case Code: MKTG119
|
Details
|
500
|
Add to Cart
|
|
Case Title
Toyota Prius - A Case in New Product Development
Case Code: MKTG118
|
Details
|
500
|
Add to Cart
|
|
Case Title
The Marlboro Story
Case Code: MKTG117
|
Details
|
500
|
Add to Cart
|
|
Case Title
Multi-Branding Strategy of Videocon Industries in the Consumer Durables Sector
Case Code: MKTG116
|
Details
|
400
|
Add to Cart
|
|
Case Title
LG’s Growth Strategies in India
Case Code: MKTG115
|
Details
|
500
|
Add to Cart
|
|
Case Title
Organized Retail Industry in India
Case Code: MKTG114
|
Details
|
700
|
Add to Cart
|
|
Case Title
Market Expansion Strategies of Maruti Udyog
Case Code: MKTG113
|
Details
|
500
|
Add to Cart
|
|
Case Title
Haier’s Marketing Strategies in India
Case Code: MKTG112
|
Details
|
500
|
Add to Cart
|
|
Case Title
Match.com - The World’s Leading Online Personals Site
Case Code: MKTG111
|
Details
|
400
|
Add to Cart
|
|
Case Title
Marketing and Communication Strategy of Titan Industries’ Watch Division
Case Code: MKTG110
|
Details
|
500
|
Add to Cart
|
|
Case Title
Arvind Brands’ Competitive Position in the Indian Branded Apparel Market
Case Code: MKTG109
|
Details
|
500
|
Add to Cart
|
|
Case Title
Channel Conflict at Apple
Case Code: MKTG108
|
Details
|
600
|
Add to Cart
|
|
Case Title
Zee Telefilms’ Competitive Strategies
Case Code: MKTG107
|
Details
|
500
|
Add to Cart
|
|
Case Title
Promotional Strategies of Cellular Service Providers in India
Case Code: MKTG106
|
Details
|
400
|
Add to Cart
|
|
Case Title
Harrah’s CRM Strategy
Case Code: MKTG105
|
Details
|
500
|
Add to Cart
|
|
Case Title
Cummins India - Consumer Driven Modularization Strategy
Case Code: MKTG104
|
Details
|
500
|
Add to Cart
|
|
Case Title
Coca-Cola’s Dasani In the UK - The Public Relations Fiasco
Case Code: MKTG103
|
Details
|
600
|
Add to Cart
|
|
Case Title
Casas Bahia - Marketing to the Poor
Case Code: MKTG102
|
Details
|
500
|
Add to Cart
|
|
Case Title
Maruti Udyog Limited - The Pricing Dilemma
Case Code: MKTG100
|
Details
|
500
|
Add to Cart
|
|
Case Title
Repositioning Dabur
Case Code: MKTG099
|
Details
|
500
|
Add to Cart
|
|
Case Title
Nivea - Managing an Umbrella Brand
Case Code: MKTG087
|
Details
|
500
|
Add to Cart
|
|
Case Title
Tupperware in India
Case Code: MKTG086
|
Details
|
600
|
Add to Cart
|
|
Case Title
Branding a Commodity - The Tata Steel Way
Case Code: MKTG083
|
Details
|
400
|
Add to Cart
|
|
Case Title
Lessons in Customer Service From Wal-Mart
Case Code: MKTG080
|
Details
|
500
|
Add to Cart
|
|
Case Title
Harry Potter - A Multi Billion Dollar Business
Case Code: MKTG079
|
Details
|
500
|
Add to Cart
|
|
Case Title
Marketing Research at P & G
Case Code: MKTG075
|
Details
|
400
|
Add to Cart
|
|
Case Title
P & G Brand Management System
Case Code: MKTG073
|
Details
|
500
|
Add to Cart
|
|
Case Title
Virgin - Brand Extension and Brand Dilution
Case Code: MKTG072
|
Details
|
500
|
Add to Cart
|
|
Case Title
Tesco - The Customer Relationship Management Champion
Case Code: MKTG070
|
Details
|
500
|
Add to Cart
|
|
Case Title
Walt Disney - The Evolution of a Brand
Case Code: MKTG067
|
Details
|
500
|
Add to Cart
|
|
Case Title
Lóreal - Building a Global Cosmetic Brand
Case Code: MKTG062
|
Details
|
400
|
Add to Cart
|
|
Case Title
Samsung: The Making of a Global Brand
Case Code: MKTG055
|
Details
|
600
|
Add to Cart
|
|
Case Title
Kerala Tourism - Branding a Tourist Destination
Case Code: MKTG047
|
Details
|
600
|
Add to Cart
|
|
Case Title
Nestlé ’s Brand Management Strategies
Case Code: MKTG039
|
Details
|
400
|
Add to Cart
|
|
Case Title
Himalaya Drug Company - Branding Ayurveda
Case Code: MKTG032
|
Details
|
400
|
Add to Cart
|
|
Case Title
Eureka Forbes - The Direct Marketing Pioneer
Case Code: MKTG022
|
Details
|
400
|
Add to Cart
|
|
Case Title
Tata Motors in 2005: A Car for $2000?
Case Code: MKTA024
|
Details
|
|
Add to Cart
|
|
Case Title
Zara - Expansion Blues
Case Code: MKTA023
|
Details
|
400
|
Add to Cart
|
|
Case Title
Unilever in India - Managing Brand Extensions
Case Code: MKTA022
|
Details
|
500
|
Add to Cart
|
|
Case Title
Madonna - Two Decades of Successful Personality Marketing
Case Code: MKTA021
|
Details
|
400
|
Add to Cart
|
|
Case Title
L'Oreal's Global Branding Strategy
Case Code: MKTA020
|
Details
|
400
|
Add to Cart
|
|
Case Title
Red Bull Gives You Wiiiings
Case Code: MKTA019
|
Details
|
400
|
Add to Cart
|
|
Case Title
CavinKare - The Small ’Big’ Company
Case Code: MKTA017
|
Details
|
600
|
Add to Cart
|
|
Case Title
Harley Davidson - Evolution of Marketing Strategy
Case Code: MKTA014
|
Details
|
400
|
Add to Cart
|
|
Case Title
Vanilla Coke in India - B
Case Code: MKTA002
|
Details
|
400
|
Add to Cart
|
|
Case Title
Vanilla Coke in India - A
Case Code: MKTA001
|
Details
|
400
|
Add to Cart
|
|
Case Title
Bulbul: Wooing Rural Online Shoppers through Video-commerce
Case Code: CLMM163
|
Details
|
300
|
Add to Cart
|
|
Case Title
Safaricom Uses Marketing Research Insights to Turn a Crisis on Its Head
Case Code: CLMM142
|
Details
|
300
|
Add to Cart
|
|
Case Title
Croma: Omni-Channel Marketing
Case Code: CLMM123
|
Details
|
200
|
Add to Cart
|
|
Case Title
Starbucks in India: Serving the Indian Brew
Case Code: CLMM115
|
Details
|
200
|
Add to Cart
|
|
Case Title
Maruti Suzuki’s ‘Kitna Deti Hai?’ Campaign: Will it Deliver the Mileage?
Case Code: CLMM091
|
Details
|
200
|
Add to Cart
|
|
Case Title
The Oberoi Group of Hotels: Co-Branding and Re-Branding of the Trident Brand
Case Code: CLMM051
|
Details
|
200
|
Add to Cart
|
