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Brand Management Case Study | Employer Branding Initiatives of the US Army Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Employer Branding Initiatives of the US Army
Brand Management Case Study | Canadian Club: Repositioning a Dormant Brand Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Canadian Club: Repositioning a Dormant Brand
Brand Management Case Study | Droid: Challenger to the iPhone? Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Droid: Challenger to the iPhone?
Brand Management Case Study | Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia
Brand Management Case Study | Social Marketing: Times of India's 'Teach India' Campaign Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Social Marketing: Times of India's 'Teach India' Campaign
Kingfisher Airlines - The 'Funliner Experience'
Harnessing the Power of Online Social Communities for Branding and Market Development
Li Ning: Brand Growth and Excellence in China Available
The Story of the Cellular Phone Brand Orange Available
Onjus: Squeezed Out Available
Doordarshan's Problems Available
DS Group's Entry into Food and Beverages Sector Available
Cartoon Network: The Indian Experience Available
Archies: The Way Indians Greet Available
Branded Gold Jewellery in India
Westside: The Indian Retailing Success Story Available
Innovations at Harley Davidson
Harry Potter : A Multi Billion Dollar Business (Spanish)
Tanishq's - The Turnaround Strategy Available
Amul's Diversification Strategy Available
Himalaya Drug Company - Branding Ayurveda Available
Satyam iWay - Changing Indian Internet Browsing. Available
Intel - The Component Branding Saga Available
Nestlé 's Brand Management Strategies Available
The Indian Kitchen Salt Market - Brand Wars
Raymond - The Complete Mans Brand
Kerala Tourism - Branding a Tourist Destination
Asian Paints - Adding Colours
Barbie's Success Story Available
Lóreal - Building a Global Cosmetic Brand
Madura Garments - Marketing Branded Men's Wear n India Available
TetraPak's Packaging Innovations
Walt Disney - The Evolution of a Brand Available
Beetle : The Birth, Growth, Death and Revival of a Cult Brand
P & G Brand Management System
Scorpio - Marketing an Automobile Brand
The 'David Beckham' Brand Available
Harry Potter - A Multi Billion Dollar Business
Nivea - Managing an Umbrella Brand Available
The Maggi Brand in India: Brand Extension and Repositioning
Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign Available
Snapple's Marketing - An Unconventional Brand's Claim to Fame Available
Naming a Pharmaceutical Brand: A Product Manager's Dilemma Available
Nike's “Joga Bonito” Marketing Campaign Available
Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market
Tata Indica V2 Xeta: Competing in the Indian Small Car Market Available
Nokia Corporation: Reversing the Decline in Brand Value
Pabst Brewing Company: The Classic Revival of the 'Pabst Blue Ribbon' Brand
Perfetti Van Melle: Marketing Mentos in India
Kleenex: The Saga of a Super Brand
UGG Boots: Australian Generic Product to Global Luxury Brand
Catch-22 for Kellogg's?
Kleenex 'Let It Out' Campaign: Increasing Consumer Involvement with a Low-involvement Product
Coca-Cola "Open Happiness" Campaign
Kraft Foods’ Mobile Marketing Strategy
Burger King's 'Whopper Freakout' Marketing Campaign
Problems at Doordarshan Available
Satyam Iway Available
The Success of Barbie Available
L'Oreal's Evolution into a Global Cosmetic Brand

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