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Brand Management Case Study | Dow Corning’s Xiameter Brand: Product Commoditization and Business Model Innovation Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Dow Corning’s Xiameter Brand: Product Commoditization and Business Model Innovation
Brand Management Case Study | China`s Pearl River Piano - Tuning into the Global Market Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies China`s Pearl River Piano - Tuning into the Global Market
Brand Management Case Study | The Anti-chain Strategy of Shake Shack Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies The Anti-chain Strategy of Shake Shack
Brand Management Case Study | The Unique Brand Elements of `Hotel Saravana Bhavan` - An International Restaurant Chain Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies The Unique Brand Elements of `Hotel Saravana Bhavan` - An International Restaurant Chain
Brand Management Case Study | RadioShack - Can It Arrest the Decline? Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies RadioShack - Can It Arrest the Decline?
Brand Management Case Study | Skechers: A Checkered Past – Will it have a Stable Future? Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Skechers: A Checkered Past – Will it have a Stable Future?
Brand Management Case Study | Chile’s Falabella – Succeeding through an Integrated Retail Strategy Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Chile’s Falabella – Succeeding through an Integrated Retail Strategy
Brand Management Case Study | Social Marketing: Times of India's 'Teach India' Campaign Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Social Marketing: Times of India's 'Teach India' Campaign
Brand Management Case Study | Chile`s Concha y Toro: Successfully Selling `New World` Wine Globally Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Chile`s Concha y Toro: Successfully Selling `New World` Wine Globally
Brand Management Case Study | Chipotle`s `Scarecrow` Campaign: Leveraging ICT for Communicating Sustainability Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Chipotle`s `Scarecrow` Campaign: Leveraging ICT for Communicating Sustainability
Brand Management Case Study | Leveraging Social Media: Narendra Modi`s Successful Prime Ministerial Campaign Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Leveraging Social Media: Narendra Modi`s Successful Prime Ministerial Campaign
Brand Management Case Study | Brand Management at Singapore Airlines Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Brand Management at Singapore Airlines
Brand Management Case Study | Ambushing Adidas: Nike`s `Risk Everything` Campaign Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Ambushing Adidas: Nike`s `Risk Everything` Campaign
Brand Management Case Study | Marketing Maker`s Mark (A): Evolution of a Brand Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Marketing Maker`s Mark (A): Evolution of a Brand
Brand Management Case Study | Marketing Maker`s Mark (B): Diluting the Brand? Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Marketing Maker`s Mark (B): Diluting the Brand?
Brand Management Case Study | Taco Bell - Using Social Media to Target Millennials Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Taco Bell - Using Social Media to Target Millennials
Brand Management Case Study | Royal Enfield: Revival of a Cult Brand Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Royal Enfield: Revival of a Cult Brand
Brand Management Case Study | Innovation at Virgin America: Creating and Sustaining a Distinctive Brand Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Innovation at Virgin America: Creating and Sustaining a Distinctive Brand
Brand Management Case Study | Pro-Kabaddi League:Changing the Face of Indian Kabaddi Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Pro-Kabaddi League:Changing the Face of Indian Kabaddi
Brand Management Case Study | Russian River – A Craft Brewery: Building a Brand through Product Innovation Case Studies | Case Study in Business, Management, Operations, Strategies Case Studies Russian River – A Craft Brewery: Building a Brand through Product Innovation
Li Ning: Brand Growth and Excellence in China Available
Harley-Davidson’s Focus Strategy
The Story of the Cellular Phone Brand Orange Available
Onjus: Squeezed Out Available
Doordarshan's Problems Available
DS Group's Entry into Food and Beverages Sector Available
Cartoon Network: The Indian Experience Available
Archies: The Way Indians Greet Available
Branded Gold Jewellery in India
Westside: The Indian Retailing Success Story Available
Innovations at Harley Davidson
Harry Potter : A Multi Billion Dollar Business (Spanish)
Employer Branding Initiatives of the US Army
Tanishq's - The Turnaround Strategy Available
Amul's Diversification Strategy Available
Himalaya Drug Company - Branding Ayurveda Available
Satyam iWay - Changing Indian Internet Browsing. Available
Intel - The Component Branding Saga Available
Nestlé 's Brand Management Strategies Available
The Indian Kitchen Salt Market - Brand Wars
Raymond - The Complete Mans Brand
Kerala Tourism - Branding a Tourist Destination
Asian Paints - Adding Colours
Barbie's Success Story Available
Lóreal - Building a Global Cosmetic Brand
Madura Garments - Marketing Branded Men's Wear n India Available
TetraPak's Packaging Innovations
Walt Disney - The Evolution of a Brand Available
Beetle : The Birth, Growth, Death and Revival of a Cult Brand
P & G Brand Management System
Scorpio - Marketing an Automobile Brand
The 'David Beckham' Brand Available
Harry Potter - A Multi Billion Dollar Business
Nivea - Managing an Umbrella Brand Available
The Maggi Brand in India: Brand Extension and Repositioning
Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign Available
Snapple's Marketing - An Unconventional Brand's Claim to Fame Available
Naming a Pharmaceutical Brand: A Product Manager's Dilemma Available
Nike's “Joga Bonito” Marketing Campaign Available
Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market

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