Marketing Case Studies

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Case Title		Case Code
Marketing McDonald`s in India	Details	MKTG270
Bajaj Auto Ltd`s Brand-Centric Strategy	Details	MKTG269
Identifying Consumer Preferences and Market Positioning of a New Product	Details	MKTG268
Android Vs iOS: Mobile Operating System Wars in 2010	Details	MKTG267
Identifying the Factors Affecting Sales	Details	MKTG266
100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World	Details	MKTG265
Apple`s iPad: Redefining the Tablet PC Industry?	Details	MKTG264
Unilever`s `Power Brands` Strategy	Details	MKTG263
McDonalds in France	Details	MKTG262
Redbox: Competing in the Movie Rental Market	Details	MKTG261
Assessing Consumer Brand Loyalty	Details	MKTG260
Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India	Details	MKTG259
GlaxoSmithKline`s New Sales Force Compensation System in the US	Details	MKTG258
Avant Garden: Exploring Possibilities for Improving Revenue Management	Details	MKTG257
Crisis Management at Toyota	Details	MKTG256
AMD s Consumer and Channel Marketing Initiatives	Details	MKTG255
Developing a Personal Selling Strategy	Details	MKTG254
The Disgruntled Customer	Details	MKTG253
Customer Service at L.L.Bean	Details	MKTG250
Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia	Details	MKTG249
Burger King's 'Whopper Virgins' Viral Marketing Campaign	Details	MKTG248
Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers	Details	MKTG247
Unilever's Packaging Practices - Innovations and Insights	Details	MKTG246
Droid: Challenger to the iPhone?	Details	MKTG245
Volkswagen's Marketing Strategy in India	Details	MKTG244
Amazon.com: Customer Service Champion	Details	MKTG243
Tourism Kamloops	Details	MKTG242
Canadian Club: Repositioning a Dormant Brand	Details	MKTG241
Selling Insurance Products in India: The Commission versus Fee Debate	Details	MKTG240
Burger King's 'Whopper Freakout' Marketing Campaign	Details	MKTG239
i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India	Details	MKTG238
Indian Premier League's Operating Model - Marketing Cricket to the World	Details	MKTG237
Apple�s App Store: Strengthening the iPhone�s Competitive Position	Details	MKTG236
Promoting 'Paranormal Activity'	Details	MKTG235
Turkey: Emerging as a Value-based Destination Amidst Economic Slowdown	Details	MKTG234
Burger King's 'Subservient Chicken' Marketing Campaign	Details	MKTG233
Kraft Foods� Mobile Marketing Strategy	Details	MKTG232
Idea Cellular`s Advertising and Promotion Strategies	Details	MKTG231
Maruti Suzuki`s Advertising Strategies	Details	MKTG230
Marketing Pristiq: The Advertising Challenge	Details	MKTG229

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