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Marketing Case Studies

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Case Title   Case Code Buy Case
Pro-Kabaddi League:Changing the Face of Indian Kabaddi Case Study, Marketing Case Studies Pro-Kabaddi League:Changing the Face of Indian Kabaddi Details MKTG351

Rooh Afza:Rejuvenating a Century-old Brand Case Study, Marketing Case Studies Rooh Afza:Rejuvenating a Century-old Brand Details MKTG350

Innovation at Virgin America: Creating and Sustaining a Distinctive Brand Case Study, Marketing Case Studies Innovation at Virgin America: Creating and Sustaining a Distinctive Brand Details MKTG349

Ikea: Radical Product Designs for Futuristic Customers Case Study, Marketing Case Studies Ikea: Radical Product Designs for Futuristic Customers Details MKTG348

Tata Salt�s Promotional Strategies Case Study, Marketing Case Studies Tata Salt�s Promotional Strategies Details MKTG347

Patanjali Ayurved: Will the Growth Momentum Sustain? Case Study, Marketing Case Studies Patanjali Ayurved: Will the Growth Momentum Sustain? Details MKTG346

Titan�s Foray into Fragrances with SKINN Case Study, Marketing Case Studies Titan�s Foray into Fragrances with SKINN Details MKTG345

Marketing �Baahubali�: India�s Biggest Blockbuster Case Study, Marketing Case Studies Marketing �Baahubali�: India�s Biggest Blockbuster Details MKTG344

Creativity Vs. Offence: Ogilvy & Mather�s Sleepless Nights Over Kurl-on Case Study, Marketing Case Studies Creativity Vs. Offence: Ogilvy & Mather�s Sleepless Nights Over Kurl-on Details MKTG343

Channel Conflict at Samsung India Case Study, Marketing Case Studies Channel Conflict at Samsung India Details MKTG342

Ecommerce in India: Will the Advertising Spend Pay Off? Case Study, Marketing Case Studies Ecommerce in India: Will the Advertising Spend Pay Off? Details MKTG341

i-pill: Market Development Challenges at Piramal Enterprises Limited Case Study, Marketing Case Studies i-pill: Market Development Challenges at Piramal Enterprises Limited Details MKTG340

SpiceJet�s �Color the Skies� Campaign Case Study, Marketing Case Studies SpiceJet�s �Color the Skies� Campaign Details MKTG339

Cape Town Tourism: Employing Digital Marketing in Tourism Case Study, Marketing Case Studies Cape Town Tourism: Employing Digital Marketing in Tourism Details MKTG338

Newcastle Brown Ale�s Creative Super Bowl Campaign: A Novel Crowdfunding Strategy Case Study, Marketing Case Studies Newcastle Brown Ale�s Creative Super Bowl Campaign: A Novel Crowdfunding Strategy Details MKTG337

Amazon.com: Customer Service Champion (2015) Case Study, Marketing Case Studies Amazon.com: Customer Service Champion (2015) Details MKTG336

Maker�s Mark and the Ethics of Advertising Case Study, Marketing Case Studies Maker�s Mark and the Ethics of Advertising Details MKTG335

Apple�s Consumer Based Branding Model Case Study, Marketing Case Studies Apple�s Consumer Based Branding Model Details MKTG334

The Male Skin Care Market in India: Perception and Propositions Case Study, Marketing Case Studies The Male Skin Care Market in India: Perception and Propositions Details MKTG333

Royal Enfield: Revival of a Cult Brand Case Study, Marketing Case Studies Royal Enfield: Revival of a Cult Brand Details MKTG332

WestJet: Excellence in Customer Service Case Study, Marketing Case Studies WestJet: Excellence in Customer Service Details MKTG331

Taco Bell - Using Social Media to Target Millennials Case Study, Marketing Case Studies Taco Bell - Using Social Media to Target Millennials Details MKTG330

Communication in a Crisis: Indonesia AirAsia Case Study, Marketing Case Studies Communication in a Crisis: Indonesia AirAsia Details MKTG329

REDvolution: Repositioning the Nescaf� Brand Case Study, Marketing Case Studies REDvolution: Repositioning the Nescaf� Brand Details MKTG328

Marketing Maker`s Mark (B): Diluting the Brand? Case Study, Marketing Case Studies Marketing Maker`s Mark (B): Diluting the Brand? Details MKTG327

Marketing Maker`s Mark (A): Evolution of a Brand Case Study, Marketing Case Studies Marketing Maker`s Mark (A): Evolution of a Brand Details MKTG326

Unilever`s Unilever`s "Real Beauty" Campaign for Dove (Abridged) Details MKTG325

Ambushing Adidas: Nike`s `Risk Everything` Campaign Case Study, Marketing Case Studies Ambushing Adidas: Nike`s `Risk Everything` Campaign Details MKTG324

Brand Management at Singapore Airlines Case Study, Marketing Case Studies Brand Management at Singapore Airlines Details MKTG323

Starbucks - `The Third Place` Case Study, Marketing Case Studies Starbucks - `The Third Place` Details MKTG322

Leveraging Social Media: Narendra Modi`s Successful Prime Ministerial Campaign Case Study, Marketing Case Studies Leveraging Social Media: Narendra Modi`s Successful Prime Ministerial Campaign Details MKTG321

Chipotle`s `Scarecrow` Campaign: Leveraging ICT for Communicating Sustainability Case Study, Marketing Case Studies Chipotle`s `Scarecrow` Campaign: Leveraging ICT for Communicating Sustainability Details MKTG320

McDonald`s: Using Social Media to Connect with Customers Case Study, Marketing Case Studies McDonald`s: Using Social Media to Connect with Customers Details MKTG319

Red Bull: The Stratosphere Campaign Case Study, Marketing Case Studies Red Bull: The Stratosphere Campaign Details MKTG318

Open Innovation at Beiersdorf � The Launch of Nivea Invisible for Black & White Case Study, Marketing Case Studies Open Innovation at Beiersdorf � The Launch of Nivea Invisible for Black & White Details MKTG317

Avon`s Distribution Channels Case Study, Marketing Case Studies Avon`s Distribution Channels Details MKTG316

Chile`s Concha y Toro: Successfully Selling `New World` Wine Globally Case Study, Marketing Case Studies Chile`s Concha y Toro: Successfully Selling `New World` Wine Globally Details MKTG315

Communication in a Crisis: ICICI Bank Case Study, Marketing Case Studies Communication in a Crisis: ICICI Bank Details MKTG314

Hyundai India: An Able Challenger to Maruti Suzuki? Case Study, Marketing Case Studies Hyundai India: An Able Challenger to Maruti Suzuki? Details MKTG313

Design Thinking and Innovation at IDEO Case Study, Marketing Case Studies Design Thinking and Innovation at IDEO Details MKTG252

 

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