|
Case Title |
|
Case Code |
Buy Case |
|
Dell's Customer Contact Center Operations in India
|
Details
|
MKTG152 |
|
|
Vertu Mobile Phones: Luxury Redefined
|
Details
|
MKTG151 |
|
|
Nike's �Joga Bonito� Marketing Campaign
|
Details
|
MKTG150 |
|
|
Naming a Pharmaceutical Brand: A Product Manager's Dilemma
|
Details
|
MKTG149 |
|
|
Snapple's Marketing - An Unconventional Brand's Claim to Fame
|
Details
|
MKTG148 |
|
|
Lifebuoy �Swasthya Chetna�: Unilever's Social Marketing Campaign
|
Details
|
MKTG147 |
|
|
Hidesign: Marketing Leather Products
|
Details
|
MKTG146 |
|
|
Haagen-Dazs: Repositioning a Cult Brand
|
Details
|
MKTG145 |
|
|
The Maggi Brand in India: Brand Extension and Repositioning
|
Details
|
MKTG144 |
|
|
Hello Kitty': A Japanese Superbrand
|
Details
|
MKTG143 |
|
|
Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion
|
Details
|
MKTG142 |
|
|
Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand
|
Details
|
MKTG141 |
|
|
Lipitor: How far should Pfizer push the Pill?
|
Details
|
MKTG140 |
|
|
Tata Motors: Serving an 'Ace' for Success
|
Details
|
MKTG139 |
|
|
Browser Wars II: The Release of IE 7 (BETA 2)
|
Details
|
MKTG138 |
|
|
BMW's �Company of Ideas� Campaign - Targeting the �Creative Class�
|
Details
|
MKTG137 |
|
|
P&G's Vocalpoint - Using Moms for W.O.M
|
Details
|
MKTG136 |
|
|
ITC Food's Growth and Future Prospects
|
Details
|
MKTG135 |
|
|
Marketing 'The Da Vinci Code'
|
Details
|
MKTG134 |
|
|
Rebuilding the 'Martha Stewart' Brand
|
Details
|
MKTG133 |
|
|
Lacoste's Marketing Strategies in the US
|
Details
|
MKTG132 |
|
|
Kingfisher Airlines - The 'Funliner Experience'
|
Details
|
MKTG131 |
|
|
Marketing Viagra in India
|
Details
|
MKTG130 |
|
|
Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy
|
Details
|
MKTG129 |
|
|
Grove Fresh Ltd - Marketing Organic Juices
|
Details
|
MKTG128 |
|
|
PVR Ltd.'s Growth and Future Prospects
|
Details
|
MKTG127 |
|
|
Real Madrid: The Galacticos Era
|
Details
|
MKTG126 |
|
|
Segway - Still Off-balance?
|
Details
|
MKTG125 |
|
|
Radio Mirchi - Spicing up the Indian Air Waves
|
Details
|
MKTG124 |
|
|
The New 'Indian' Airlines
|
Details
|
MKTG123 |
|
|
The 'Incredible India' Campaign - Marketing India to the World
|
Details
|
MKTG122 |
|
|
Pricing Fuzeon - Cost of Innovation?
|
Details
|
MKTG121 |
|
|
Google and the 'Click Fraud' Menace
|
Details
|
MKTG120 |
|
|
IKEA's Global Marketing Strategy
|
Details
|
MKTG119 |
|
|
Toyota Prius - A Case in New Product Development
|
Details
|
MKTG118 |
|
|
The Marlboro Story
|
Details
|
MKTG117 |
|
|
Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector
|
Details
|
MKTG116 |
|
|
LG's Growth Strategies in India
|
Details
|
MKTG115 |
|
|
Organized Retail Industry in India
|
Details
|
MKTG114 |
|
|
Market Expansion Strategies of Maruti Udyog
|
Details
|
MKTG113 |
|
