Marketing Case Studies

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Case Title		Case Code
Pabst Brewing Company: The Classic Revival of the 'Pabst Blue Ribbon' Brand	Details	MKTG189
Nokia Corporation: Reversing the Decline in Brand Value	Details	MKTG188
Pricing it Right: Three Caselets in Pricing	Details	MKTG187
Treading on that Fine Line?: Caselets in Marketing Ethics	Details	MKTG186
Launching iPhone: Apple's Entry into the Mobile Phone Market	Details	MKTG185
What's in a Name? Lessons from Three Rebranding Exercises in India	Details	MKTG184
UTI Bank to AXIS Bank: A Corporate Rebranding Exercise	Details	MKTG183
Crisis Management: Dealing with a Product Crisis	Details	MKTG182
Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Or�al	Details	MKTG181
Atithi Devo Bhavah': Indian Tourism Ministry's Social Awareness Program to Boost Tourism	Details	MKTG180
Apple iPod's Promotional and Positioning Strategies	Details	MKTG179
Tourism Malaysia: Creating 'Brand Malaysia'	Details	MKTG178
Tata Indica V2 Xeta: Competing in the Indian Small Car Market	Details	MKTG177
Merck's New Product Development and Launch Strategy for Januvia	Details	MKTG176
Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social Networking Initiative in India	Details	MKTG175
Marketing Strategies of Harley-Davidson	Details	MKTG174
Glaxosmithkline's Marketing Strategy for Requip: A Case Study in Product Lifecycle Management	Details	MKTG173
Pfizer's Torcetrapib Failure: The Risks of New Drug Development	Details	MKTG172
Crisis Management at Bausch & Lomb (B): The 'Renu with Moistureloc' Debacle	Details	MKTG171
Bud.TV: Logging Troubles	Details	MKTG170
Natureworks: Market Development for Bioplastics	Details	MKTG169
Microsoft's Strategy for Small Businesses (B): Marketing MS Office Live	Details	MKTG168
Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007	Details	MKTG167
Glac�au: Marketing Vitaminwater	Details	MKTG166
Rovion's InPerson Technology: Changing the Face of Online Advertising	Details	MKTG165
Harnessing the Power of Online Social Communities for Branding and Market Development	Details	MKTG164
Philips: Making Sense of Simplicity	Details	MKTG163
Sony's Battery Recall Fiasco	Details	MKTG162
Bose Corp.: Better Sound through Research or Better Sales through Marketing?	Details	MKTG161
Innovative Marketing Strategies of Lush Fresh Handmade Cosmetics	Details	MKTG160
The loveLife Brand (B): Evolving the Campaign's Communication Strategy for HIV Prevention in South African Youth	Details	MKTG159
Eurail Group GIE: Marketing Rail Travel in Europe	Details	MKTG158
The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV	Details	MKTG157
Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy	Details	MKTG156
Unilever's �Real Beauty� Campaign for Dove	Details	MKTG155
Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge	Details	MKTG154
Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market	Details	MKTG153
Dell's Customer Contact Center Operations in India	Details	MKTG152
Vertu Mobile Phones: Luxury Redefined	Details	MKTG151
Nike's �Joga Bonito� Marketing Campaign	Details	MKTG150

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