Marketing Case Studies

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Case Title   Case Code Buy Case
Absolut Vodka - Creating Advertising History Details MKTG078

The 'David Beckham' Brand Details MKTG077

Scorpio - Marketing an Automobile Brand Details MKTG076

Marketing Research at P & G Details MKTG075

Baskin Robbins Innovative Marketing Details MKTG074

P & G Brand Management System Details MKTG073

Virgin - Brand Extension and Brand Dilution Details MKTG072

Beetle : The Birth, Growth, Death and Revival of a Cult Brand Details MKTG071

Tesco - The Customer Relationship Management Champion Details MKTG070

FedEx vs. UPS in China - Competing with Contrasting Strategies Details MKTG069

Krispy Kreme Doughnuts - America's Hottest Brand Details MKTG068

Walt Disney - The Evolution of a Brand Details MKTG067

Customer Service at Singapore Airlines Details MKTG066

TetraPak's Packaging Innovations Details MKTG065

Madura Garments - Marketing Branded Men's Wear n India Details MKTG064

BBC World in India Details MKTG063

Lóreal - Building a Global Cosmetic Brand Details MKTG062

Legend' - Redefining the Rules of Marketing PCs in China Details MKTG061

All Out' - Marketing a Mosquito Repellant Details MKTG060

The Indian Petroleum Industry: Towards Branded Fuels Details MKTG059

Luxor Writing Instruments Private Limited - Marketing Pens in India Details MKTG058

Barbie's Success Story Details MKTG057

Social Marketing - Lessons from CRY in India Details MKTG056

Samsung - The Making of a Global Brand Details MKTG055

LG's Marketing Strategy In India Details MKTG054

Asian Paints - Adding Colours Details MKTG053

Discovery Channel - Discovering India Details MKTG052

Ujala - The Supreme Whitener Details MKTG051

Coffee Parlors in India - Hotting Up Details MKTG050

Reebok's Changing Gameplan Details MKTG049

Haldiram's - Marketing Sweets and 'Namkeens' Details MKTG048

Kerala Tourism - Branding a Tourist Destination Details MKTG047

Sports Sponsorship - 'The Cricket Ambush Marketing' Dispute Details MKTG046

Raymond - The Complete Mans Brand Details MKTG045

The Indian Kitchen Salt Market - Brand Wars Details MKTG044

SMS Advertising Details MKTG043

Allen Solly - Entering the Indian Women's Western Wear Market Details MKTG042

Reader's Digest - The Story of a Magazine Details MKTG041

Airtel Magic - Selling a Prepaid Cellphone Service Details MKTG040

Nestlé 's Brand Management Strategies Details MKTG039


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