Marketing Case Studies

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Case Title   Case Code Buy Case
Coca-Cola's Dasani In the UK - The Public Relations Fiasco Details MKTG103

Casas Bahia - Marketing to the Poor Details MKTG102

Maruti Udyog Limited - The Pricing Dilemma Details MKTG100

Repositioning Dabur Details MKTG099

Honda's Marketing Strategies in India Details MKTG098

Coca-Cola's Belgian Crisis - The Public Relations Fiasco Details MKTG097

Marketing Strategies of BusinessWorld Details MKTG096

Hyundai's Marketing Strategies in India Details MKTG095

Pantaloons Retail (India) Limited - The Indian Retailing Giant Details MKTG094

Hindustan Lever's Foray into Network Marketing Details MKTG093

CavinKare's Innovative Marketing Strategies Details MKTG092

Bumrungrad's Global Services Marketing Strategy Details MKTG091

Tommy Hilfiger - The Struggles of an American Fashion Icon Details MKTG090

Samsung's Marketing Strategy in India Details MKTG089

NIKE - 'The Goddess of Marketing' Details MKTG088

Nivea - Managing an Umbrella Brand Details MKTG087

Tupperware in India Details MKTG086

Price Optimization at Northern Group Retail Details MKTG085

Calvin Klein's Scandalous Advertising - Morality vs. Money Details MKTG084

Branding a Commodity - The Tata Steel Way Details MKTG083

New Product Development at the Schwan Food Company - Innovations Through Communication Details MKTG082

Coca Cola India's Thirst for the Rural Market Details MKTG081

Lessons in Customer Service From Wal-Mart Details MKTG080

Harry Potter - A Multi Billion Dollar Business Details MKTG079

Absolut Vodka - Creating Advertising History Details MKTG078

The 'David Beckham' Brand Details MKTG077

Scorpio - Marketing an Automobile Brand Details MKTG076

Marketing Research at P & G Details MKTG075

Baskin Robbins Innovative Marketing Details MKTG074

P & G Brand Management System Details MKTG073

Virgin - Brand Extension and Brand Dilution Details MKTG072

Beetle : The Birth, Growth, Death and Revival of a Cult Brand Details MKTG071

Tesco - The Customer Relationship Management Champion Details MKTG070

FedEx vs. UPS in China - Competing with Contrasting Strategies Details MKTG069

Krispy Kreme Doughnuts - America's Hottest Brand Details MKTG068

Walt Disney - The Evolution of a Brand Details MKTG067

Customer Service at Singapore Airlines Details MKTG066

TetraPak's Packaging Innovations Details MKTG065

Madura Garments - Marketing Branded Men's Wear n India Details MKTG064

BBC World in India Details MKTG063


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