Marketing Case Studies

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Case Title   Case Code Buy Case
Communication in a Crisis: ICICI Bank Case Study, Marketing Case Studies Communication in a Crisis: ICICI Bank Details MKTG314

Hyundai India: An Able Challenger to Maruti Suzuki? Case Study, Marketing Case Studies Hyundai India: An Able Challenger to Maruti Suzuki? Details MKTG313

Design Thinking and Innovation at IDEO Case Study, Marketing Case Studies Design Thinking and Innovation at IDEO Details MKTG252

Social Marketing: Times of India's 'Teach India' Campaign Case Study, Marketing Case Studies Social Marketing: Times of India's 'Teach India' Campaign Details MKTG251

BMW in China Details MKTG312

Hindustan Unileverís Pureit: Making Safe Water Affordable to All Details MKTG311

Customer Service at Ritz-Carlton Details MKTG310

Market Research on Effectiveness of Product Promotion Activities of Tata Shaktee GC Sheets Details MKTG309

GKVale: The Photography Experts Details MKTG308

Audi`s Marketing Strategies in India Details MKTG307

Honda`s Foray into the Mass Market in India Details MKTG306

Nestle`s Microdistribution Efforts to Serve the Low Income Consumers in Brazil Details MKTG305

Vespa`s Re-entry Strategies for the Indian Market Details MKTG304

Starbucks: Brewing Customer Experience through Social Media Details MKTG303

Hari Industries - The Dilemma of New Business Opportunity Details MKTG302

Apna Market: The Dilemma of Increasing Footfall Details MKTG301

QR Codes - A Boon or Bane for Indian Marketers? Details MKTG300

Ford Motor Company in India: Developing the Ford Figo Details MKTG299

Ford Motor Company in India: Marketing the Ford Figo Details MKTG298

Digital Marketing at Nike: From Communication to Dialogue Details MKTG297

Publix Super Market, Inc.: A Customer Service Leader Details MKTG296

Harley-Davidson: Customer-led Marketing to Revive a Cult Brand Details MKTG295


Harley-Davidson: A Cult Brand Hit by Demographic Challenges Details MKTG293

Influencing Consumer Purchase Decisions: Campbell Soupís Tryst with Neuromarketing Details MKTG292

BlackBerry in India: Losing its Premium Image? Details MKTG291

Aman ki Asha: A Concept Marketing Initiative to Promote Peace between India and Pakistan Details MKTG290

Channel Strategies: Dell and Eureka Forbes Details MKTG289

McDonald`s McSpicy Marketing Campaign in India Details MKTG288

Cadbury Dairy Milk`s Advertising Campaigns in India Details MKTG287

Revival of Tata Nano: Can the World`s Cheapest Car Maintain the Momentum? Details MKTG286

Rebranding Union Bank of India Details MKTG285

Van Heusen Brand in India: Growth through Brand Extensions Details MKTG284

Louis Philippe: The Growth of a Super Brand in India Details MKTG283

Toyota Etios`s `Q` Class Campaign: A Quality Marketing Strategy Details MKTG282

Indian Customersí Expectations on New Generation Cars Details MKTG281

Apple`s Marketing Campaigns: From `Get A Mac` to `Why You`ll Love a Mac Details MKTG280

Dove`s Foray into Men Care: Journey to Comfort or an Uncomfortable Journey Ahead Details MKTG279

Assessment of Consumer Preferences Details MKTG278

Assessing Factors Affecting Customer Satisfaction Details MKTG277


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