Marketing Case Studies

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Case Title   Case Code Buy Case
The loveLife Brand (B): Evolving the Campaign's Communication Strategy for HIV Prevention in South African Youth Details MKTG159

Eurail Group GIE: Marketing Rail Travel in Europe Details MKTG158

The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV Details MKTG157

Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy Details MKTG156

Unilever's “Real Beauty” Campaign for Dove Details MKTG155

Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge Details MKTG154

Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market Details MKTG153

Dell's Customer Contact Center Operations in India Details MKTG152

Vertu Mobile Phones: Luxury Redefined Details MKTG151

Nike's “Joga Bonito” Marketing Campaign Details MKTG150

Naming a Pharmaceutical Brand: A Product Manager's Dilemma Details MKTG149

Snapple's Marketing - An Unconventional Brand's Claim to Fame Details MKTG148

Lifebuoy “Swasthya Chetna”: Unilever's Social Marketing Campaign Details MKTG147

Hidesign: Marketing Leather Products Details MKTG146

Haagen-Dazs: Repositioning a Cult Brand Details MKTG145

The Maggi Brand in India: Brand Extension and Repositioning Details MKTG144

Hello Kitty': A Japanese Superbrand Details MKTG143

Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion Details MKTG142

Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand Details MKTG141

Lipitor: How far should Pfizer push the Pill? Details MKTG140

Tata Motors: Serving an 'Ace' for Success Details MKTG139

Browser Wars II: The Release of IE 7 (BETA 2) Details MKTG138

BMW's “Company of Ideas” Campaign - Targeting the “Creative Class” Details MKTG137

P&G's Vocalpoint - Using Moms for W.O.M Details MKTG136

ITC Food's Growth and Future Prospects Details MKTG135

Marketing 'The Da Vinci Code' Details MKTG134

Rebuilding the 'Martha Stewart' Brand Details MKTG133

Lacoste's Marketing Strategies in the US Details MKTG132

Kingfisher Airlines - The 'Funliner Experience' Details MKTG131

Marketing Viagra in India Details MKTG130

Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy Details MKTG129

Grove Fresh Ltd - Marketing Organic Juices Details MKTG128

PVR Ltd.'s Growth and Future Prospects Details MKTG127

Real Madrid: The Galacticos Era Details MKTG126

Segway - Still Off-balance? Details MKTG125

Radio Mirchi - Spicing up the Indian Air Waves Details MKTG124

The New 'Indian' Airlines Details MKTG123

The 'Incredible India' Campaign - Marketing India to the World Details MKTG122

Pricing Fuzeon - Cost of Innovation? Details MKTG121

Google and the 'Click Fraud' Menace Details MKTG120


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