Marketing Case Studies

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Case Title   Case Code Buy Case
Exubera Fiasco: What Went Wrong? Details MKTG199

Kleenex: The Saga of a Super Brand Details MKTG198

Destination Marketing: Tourism Australia's Controversial Campaign Details MKTG197

Johnson & Johnson's 'Camp Baby': Great Customer Relationship Management or Public Relations Fiasco? Details MKTG196

Qube: Market Development for Digital Cinema Details MKTG195

Public Relations at Microsoft Details MKTG194

The Computer is Personal Again': A Global Integrated Marketing Communications Campaign Details MKTG193

Coaching A Sales Team Details MKTG192

Pfizer Inc.'s Lipitor: The Celebrity Endorsement Controversy Details MKTG191

Perfetti Van Melle: Marketing Mentos in India Details MKTG190

Pabst Brewing Company: The Classic Revival of the 'Pabst Blue Ribbon' Brand Details MKTG189

Nokia Corporation: Reversing the Decline in Brand Value Details MKTG188

Pricing it Right: Three Caselets in Pricing Details MKTG187

Treading on that Fine Line?: Caselets in Marketing Ethics Details MKTG186

Launching iPhone: Apple's Entry into the Mobile Phone Market Details MKTG185

What's in a Name? Lessons from Three Rebranding Exercises in India Details MKTG184

UTI Bank to AXIS Bank: A Corporate Rebranding Exercise Details MKTG183

Crisis Management: Dealing with a Product Crisis Details MKTG182

Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Oréal Details MKTG181

Atithi Devo Bhavah': Indian Tourism Ministry's Social Awareness Program to Boost Tourism Details MKTG180

Apple iPod's Promotional and Positioning Strategies Details MKTG179

Tourism Malaysia: Creating 'Brand Malaysia' Details MKTG178

Tata Indica V2 Xeta: Competing in the Indian Small Car Market Details MKTG177

Merck's New Product Development and Launch Strategy for Januvia Details MKTG176

Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social Networking Initiative in India Details MKTG175

Marketing Strategies of Harley-Davidson Details MKTG174

Glaxosmithkline's Marketing Strategy for Requip: A Case Study in Product Lifecycle Management Details MKTG173

Pfizer's Torcetrapib Failure: The Risks of New Drug Development Details MKTG172

Crisis Management at Bausch & Lomb (B): The 'Renu with Moistureloc' Debacle Details MKTG171

Bud.TV: Logging Troubles Details MKTG170

Natureworks: Market Development for Bioplastics Details MKTG169

Microsoft's Strategy for Small Businesses (B): Marketing MS Office Live Details MKTG168

Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007 Details MKTG167

Glacéau: Marketing Vitaminwater Details MKTG166

Rovion's InPerson Technology: Changing the Face of Online Advertising Details MKTG165

Harnessing the Power of Online Social Communities for Branding and Market Development Details MKTG164

Philips: Making Sense of Simplicity Details MKTG163

Sony's Battery Recall Fiasco Details MKTG162

Bose Corp.: Better Sound through Research or Better Sales through Marketing? Details MKTG161

Innovative Marketing Strategies of Lush Fresh Handmade Cosmetics Details MKTG160


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