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Case Title |
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Case Code |
Buy Case |
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Aircel`s Promotional Strategy: Differentiating through Innovation
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Details
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MKTG273 |
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Ambushing Adidas: Nike`s `Write the Future` Campaign
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Details
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MKTG272 |
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Coca-Cola`s `Open Happiness` Campaign: A Model for Global Marketing?
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Details
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MKTG271 |
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Marketing McDonald`s in India
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Details
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MKTG270 |
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Bajaj Auto Ltd`s Brand-Centric Strategy
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Details
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MKTG269 |
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Identifying Consumer Preferences and Market Positioning of a New Product
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Details
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MKTG268 |
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Android Vs iOS: Mobile Operating System Wars in 2010
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Details
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MKTG267 |
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Identifying the Factors Affecting Sales
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Details
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MKTG266 |
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100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World
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Details
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MKTG265 |
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Apple`s iPad: Redefining the Tablet PC Industry?
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Details
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MKTG264 |
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Unilever`s `Power Brands` Strategy
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Details
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MKTG263 |
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McDonalds in France
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Details
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MKTG262 |
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Redbox: Competing in the Movie Rental Market
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Details
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MKTG261 |
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Assessing Consumer Brand Loyalty
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Details
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MKTG260 |
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Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India
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Details
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MKTG259 |
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GlaxoSmithKline`s New Sales Force Compensation System in the US
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Details
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MKTG258 |
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Avant Garden: Exploring Possibilities for Improving Revenue Management
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Details
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MKTG257 |
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Crisis Management at Toyota
|
Details
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MKTG256 |
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AMD s Consumer and Channel Marketing Initiatives
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Details
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MKTG255 |
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Developing a Personal Selling Strategy
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Details
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MKTG254 |
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The Disgruntled Customer
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Details
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MKTG253 |
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Customer Service at L.L.Bean
|
Details
|
MKTG250 |
|
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Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia
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Details
|
MKTG249 |
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Burger King's 'Whopper Virgins' Viral Marketing Campaign
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Details
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MKTG248 |
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Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers
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Details
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MKTG247 |
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Unilever's Packaging Practices - Innovations and Insights
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Details
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MKTG246 |
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Droid: Challenger to the iPhone?
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Details
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MKTG245 |
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Volkswagen's Marketing Strategy in India
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Details
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MKTG244 |
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Amazon.com: Customer Service Champion
|
Details
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MKTG243 |
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Tourism Kamloops
|
Details
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MKTG242 |
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Canadian Club: Repositioning a Dormant Brand
|
Details
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MKTG241 |
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Selling Insurance Products in India: The Commission versus Fee Debate
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Details
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MKTG240 |
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Burger King's 'Whopper Freakout' Marketing Campaign
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Details
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MKTG239 |
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i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India
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Details
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MKTG238 |
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Indian Premier League's Operating Model - Marketing Cricket to the World
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Details
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MKTG237 |
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Apple�s App Store: Strengthening the iPhone�s Competitive Position
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Details
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MKTG236 |
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Promoting 'Paranormal Activity'
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Details
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MKTG235 |
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Turkey: Emerging as a Value-based Destination Amidst Economic Slowdown
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Details
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MKTG234 |
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Burger King's 'Subservient Chicken' Marketing Campaign
|
Details
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MKTG233 |
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Kraft Foods� Mobile Marketing Strategy
|
Details
|
MKTG232 |
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