Marketing Case Studies

Purchase Process: 1] Select Cases 2] Add to Cart 3] Checkout

In case you are not able to complete the transaction successfully, please send an email to info@icmrindia.org

Marketing : 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15

Case Title		Case Code
Maggi - Nestl� 's Problem Child	Details	MKTG021
Reinventing Bisleri	Details	MKTG020
The Story of Benetton's Advertisement Campaigns	Details	MKTG019
The Siyaram Celebrity Endorsement Experience	Details	MKTG018
Kellogg's Indian Experience	Details	MKTG017
BPCL's Petrol Pump Retail Revolution	Details	MKTG016
The Tasty Bite Story	Details	MKTG015
Amul's Diversification Strategy	Details	MKTG014
Tanishq's - The Turnaround Strategy	Details	MKTG013
Pizza Wars	Details	MKTG012
Onida 'Candy'-Getting The Marketing Mix Wrong	Details	MKTG011
Cielo - A Car in Trouble	Details	MKTG010
Fairness Wars	Details	MKTG009
The Nirma Story	Details	MKTG008
Rewriting Indian Consumer Electronic Goods Marketing	Details	MKTG007
Makeover of Britannia	Details	MKTG006
Relaunch of Frooti - The Digen Verma campaign	Details	MKTG005
Fast Food Fables	Details	MKTG004
Amway's Indian Network Marketing Experience	Details	MKTG003
The Coke Pepsi Rivalry	Details	MKTG002
Speed Breakers Galore-Maruti	Details	MKTG001
John Chambers, Cisco and its Internal Governance Systems	Details	BECG131

Case Studies Collection