Marketing Case Studies

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Case Title   Case Code Buy Case
Legend' - Redefining the Rules of Marketing PCs in China Details MKTG061

All Out' - Marketing a Mosquito Repellant Details MKTG060

The Indian Petroleum Industry: Towards Branded Fuels Details MKTG059

Luxor Writing Instruments Private Limited - Marketing Pens in India Details MKTG058

Barbie's Success Story Details MKTG057

Social Marketing - Lessons from CRY in India Details MKTG056

Samsung - The Making of a Global Brand Details MKTG055

LG's Marketing Strategy In India Details MKTG054

Asian Paints - Adding Colours Details MKTG053

Discovery Channel - Discovering India Details MKTG052

Ujala - The Supreme Whitener Details MKTG051

Coffee Parlors in India - Hotting Up Details MKTG050

Reebok's Changing Gameplan Details MKTG049

Haldiram's - Marketing Sweets and 'Namkeens' Details MKTG048

Kerala Tourism - Branding a Tourist Destination Details MKTG047

Sports Sponsorship - 'The Cricket Ambush Marketing' Dispute Details MKTG046

Raymond - The Complete Mans Brand Details MKTG045

The Indian Kitchen Salt Market - Brand Wars Details MKTG044

SMS Advertising Details MKTG043

Allen Solly - Entering the Indian Women's Western Wear Market Details MKTG042

Reader's Digest - The Story of a Magazine Details MKTG041

Airtel Magic - Selling a Prepaid Cellphone Service Details MKTG040

Nestlé 's Brand Management Strategies Details MKTG039

Intel - The Component Branding Saga Details MKTG038

Airtel - Positioning (And Repositioning) Details MKTG037

The Teleshopping Business in India Details MKTG036

Satyam iWay - Changing Indian Internet Browsing. Details MKTG035

The Launch of New Coke Details MKTG034

MusicWorld - Redefining Indian Music Marketing Details MKTG033

Himalaya Drug Company - Branding Ayurveda Details MKTG032

Hindustan Lever - Rural Marketing Initiatives. Details MKTG031

Reinventing Cadbury Details MKTG030

Indian Aviation - Price Wars & More Details MKTG029

Life Insurance Marketing in India (C) Details MKTG028

Life Insurance Marketing in India (B) Details MKTG027

Life Insurance Marketing in India (A) Details MKTG026

Revamping Rasna - A Marketing Overhaul Saga Details MKTG025

Banning Surrogate Liquor Advertising Details MKTG024

Film-Based Merchandising - Taking the Movies Home. Details MKTG023

Eureka Forbes - The Direct Marketing Pioneer Details MKTG022


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