Marketing Case Studies

Purchase Process: 1] Select Cases 2] Add to Cart 3] Checkout

In case you are not able to complete the transaction successfully, please send an email to info@icmrindia.org

Marketing :   1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15
Case Title   Case Code Buy Case
Krispy Kreme Doughnuts - America's Hottest Brand Details MKTG068

Walt Disney - The Evolution of a Brand Details MKTG067

Customer Service at Singapore Airlines Details MKTG066

TetraPak's Packaging Innovations Details MKTG065

Madura Garments - Marketing Branded Men's Wear n India Details MKTG064

BBC World in India Details MKTG063

Lóreal - Building a Global Cosmetic Brand Details MKTG062

Legend' - Redefining the Rules of Marketing PCs in China Details MKTG061

All Out' - Marketing a Mosquito Repellant Details MKTG060

The Indian Petroleum Industry: Towards Branded Fuels Details MKTG059

Luxor Writing Instruments Private Limited - Marketing Pens in India Details MKTG058

Barbie's Success Story Details MKTG057

Social Marketing - Lessons from CRY in India Details MKTG056

Samsung - The Making of a Global Brand Details MKTG055

LG's Marketing Strategy In India Details MKTG054

Asian Paints - Adding Colours Details MKTG053

Discovery Channel - Discovering India Details MKTG052

Ujala - The Supreme Whitener Details MKTG051

Coffee Parlors in India - Hotting Up Details MKTG050

Reebok's Changing Gameplan Details MKTG049

Haldiram's - Marketing Sweets and 'Namkeens' Details MKTG048

Kerala Tourism - Branding a Tourist Destination Details MKTG047

Sports Sponsorship - 'The Cricket Ambush Marketing' Dispute Details MKTG046

Raymond - The Complete Mans Brand Details MKTG045

The Indian Kitchen Salt Market - Brand Wars Details MKTG044

SMS Advertising Details MKTG043

Allen Solly - Entering the Indian Women's Western Wear Market Details MKTG042

Reader's Digest - The Story of a Magazine Details MKTG041

Airtel Magic - Selling a Prepaid Cellphone Service Details MKTG040

Nestlé 's Brand Management Strategies Details MKTG039

Intel - The Component Branding Saga Details MKTG038

Airtel - Positioning (And Repositioning) Details MKTG037

The Teleshopping Business in India Details MKTG036

Satyam iWay - Changing Indian Internet Browsing. Details MKTG035

The Launch of New Coke Details MKTG034

MusicWorld - Redefining Indian Music Marketing Details MKTG033

Himalaya Drug Company - Branding Ayurveda Details MKTG032

Hindustan Lever - Rural Marketing Initiatives. Details MKTG031

Reinventing Cadbury Details MKTG030

Indian Aviation - Price Wars & More Details MKTG029

 

Case Related Links


Pricing
How to Order
Industry Wise Case Studies
Company Wise Case Studies Case Study Method
Prize Winning Case Studies
International Publication
Global Users
ICMR News

Case Studies Collection

Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership and Entrepreneurship
Project Management
Business Ethics
Corporate Governance
Women Empowerment
CSR and Sustainability
Law
Business Environment
Enterprise Risk Management
Insurance
Innovation
Miscellaneous
Business Reports
Multimedia Case Studies
Cases in Other Languages
Simplified Case Studies

Short Case Studies

Business Ethics
Business Environment
Business Strategy
Consumer Behavior
Human Resource Management
Industrial Marketing
International Marketing
IT and Systems
Marketing Communications
Marketing Management
Miscellaneous
Operations
Sales and Distribution Management
Services Marketing
More Short Case Studies >