|
Case Title |
|
Case Code |
Buy Case |
|
Baskin Robbins Innovative Marketing
|
Details
|
MKTG074 |
|
|
P & G Brand Management System
|
Details
|
MKTG073 |
|
|
Virgin - Brand Extension and Brand Dilution
|
Details
|
MKTG072 |
|
|
Beetle : The Birth, Growth, Death and Revival of a Cult Brand
|
Details
|
MKTG071 |
|
|
Tesco - The Customer Relationship Management Champion
|
Details
|
MKTG070 |
|
|
FedEx vs. UPS in China - Competing with Contrasting Strategies
|
Details
|
MKTG069 |
|
|
Krispy Kreme Doughnuts - America's Hottest Brand
|
Details
|
MKTG068 |
|
|
Walt Disney - The Evolution of a Brand
|
Details
|
MKTG067 |
|
|
Customer Service at Singapore Airlines
|
Details
|
MKTG066 |
|
|
TetraPak's Packaging Innovations
|
Details
|
MKTG065 |
|
|
Madura Garments - Marketing Branded Men's Wear n India
|
Details
|
MKTG064 |
|
|
BBC World in India
|
Details
|
MKTG063 |
|
|
L�real - Building a Global Cosmetic Brand
|
Details
|
MKTG062 |
|
|
Legend' - Redefining the Rules of Marketing PCs in China
|
Details
|
MKTG061 |
|
|
All Out' - Marketing a Mosquito Repellant
|
Details
|
MKTG060 |
|
|
The Indian Petroleum Industry: Towards Branded Fuels
|
Details
|
MKTG059 |
|
|
Luxor Writing Instruments Private Limited - Marketing Pens in India
|
Details
|
MKTG058 |
|
|
Barbie's Success Story
|
Details
|
MKTG057 |
|
|
Social Marketing - Lessons from CRY in India
|
Details
|
MKTG056 |
|
|
Samsung - The Making of a Global Brand
|
Details
|
MKTG055 |
|
|
LG's Marketing Strategy In India
|
Details
|
MKTG054 |
|
|
Asian Paints - Adding Colours
|
Details
|
MKTG053 |
|
|
Discovery Channel - Discovering India
|
Details
|
MKTG052 |
|
|
Ujala - The Supreme Whitener
|
Details
|
MKTG051 |
|
|
Coffee Parlors in India - Hotting Up
|
Details
|
MKTG050 |
|
|
Reebok's Changing Gameplan
|
Details
|
MKTG049 |
|
|
Haldiram's - Marketing Sweets and 'Namkeens'
|
Details
|
MKTG048 |
|
|
Kerala Tourism - Branding a Tourist Destination
|
Details
|
MKTG047 |
|
|
Sports Sponsorship - 'The Cricket Ambush Marketing' Dispute
|
Details
|
MKTG046 |
|
|
Raymond - The Complete Mans Brand
|
Details
|
MKTG045 |
|
|
The Indian Kitchen Salt Market - Brand Wars
|
Details
|
MKTG044 |
|
|
SMS Advertising
|
Details
|
MKTG043 |
|
|
Allen Solly - Entering the Indian Women's Western Wear Market
|
Details
|
MKTG042 |
|
|
Reader's Digest - The Story of a Magazine
|
Details
|
MKTG041 |
|
|
Airtel Magic - Selling a Prepaid Cellphone Service
|
Details
|
MKTG040 |
|
|
Nestl� 's Brand Management Strategies
|
Details
|
MKTG039 |
|
|
Intel - The Component Branding Saga
|
Details
|
MKTG038 |
|
|
Airtel - Positioning (And Repositioning)
|
Details
|
MKTG037 |
|
|
The Teleshopping Business in India
|
Details
|
MKTG036 |
|
|
Satyam iWay - Changing Indian Internet Browsing.
|
Details
|
MKTG035 |
|
