Marketing Case Studies

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Case Title   Case Code Buy Case
Intel - The Component Branding Saga Details MKTG038

Airtel - Positioning (And Repositioning) Details MKTG037

The Teleshopping Business in India Details MKTG036

Satyam iWay - Changing Indian Internet Browsing. Details MKTG035

The Launch of New Coke Details MKTG034

MusicWorld - Redefining Indian Music Marketing Details MKTG033

Himalaya Drug Company - Branding Ayurveda Details MKTG032

Hindustan Lever - Rural Marketing Initiatives. Details MKTG031

Reinventing Cadbury Details MKTG030

Indian Aviation - Price Wars & More Details MKTG029

Life Insurance Marketing in India (C) Details MKTG028

Life Insurance Marketing in India (B) Details MKTG027

Life Insurance Marketing in India (A) Details MKTG026

Revamping Rasna - A Marketing Overhaul Saga Details MKTG025

Banning Surrogate Liquor Advertising Details MKTG024

Film-Based Merchandising - Taking the Movies Home. Details MKTG023

Eureka Forbes - The Direct Marketing Pioneer Details MKTG022

Maggi - Nestlé 's Problem Child Details MKTG021

Reinventing Bisleri Details MKTG020

The Story of Benetton's Advertisement Campaigns Details MKTG019

The Siyaram Celebrity Endorsement Experience Details MKTG018

Kellogg's Indian Experience Details MKTG017

BPCL's Petrol Pump Retail Revolution Details MKTG016

The Tasty Bite Story Details MKTG015

Amul's Diversification Strategy Details MKTG014

Tanishq's - The Turnaround Strategy Details MKTG013

Pizza Wars Details MKTG012

Onida 'Candy'-Getting The Marketing Mix Wrong Details MKTG011

Cielo - A Car in Trouble Details MKTG010

Fairness Wars Details MKTG009

The Nirma Story Details MKTG008

Rewriting Indian Consumer Electronic Goods Marketing Details MKTG007

Makeover of Britannia Details MKTG006

Relaunch of Frooti - The Digen Verma campaign Details MKTG005

Fast Food Fables Details MKTG004

Amway's Indian Network Marketing Experience Details MKTG003

The Coke Pepsi Rivalry Details MKTG002

Speed Breakers Galore-Maruti Details MKTG001

John Chambers, Cisco and its Internal Governance Systems Details BECG131


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