Marketing Case Studies

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Case Title   Case Code Buy Case
AMD s Consumer and Channel Marketing Initiatives Details MKTG255

Developing a Personal Selling Strategy Details MKTG254

The Disgruntled Customer Details MKTG253

Customer Service at L.L.Bean Details MKTG250

Brand Naming: Kraft Foods iSnack 2.0 Controversy in Australia Details MKTG249

Burger King's 'Whopper Virgins' Viral Marketing Campaign Details MKTG248

Tata Indicom's 'Pay Per Call' Tariff Plan for Prepaid Cellular Subscribers Details MKTG247

Unilever's Packaging Practices - Innovations and Insights Details MKTG246

Droid: Challenger to the iPhone? Details MKTG245

Volkswagen's Marketing Strategy in India Details MKTG244 Customer Service Champion Details MKTG243

Tourism Kamloops Details MKTG242

Canadian Club: Repositioning a Dormant Brand Details MKTG241

Selling Insurance Products in India: The Commission versus Fee Debate Details MKTG240

Burger King's 'Whopper Freakout' Marketing Campaign Details MKTG239

i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India Details MKTG238

Indian Premier League's Operating Model - Marketing Cricket to the World Details MKTG237

Apple’s App Store: Strengthening the iPhone’s Competitive Position Details MKTG236

Promoting 'Paranormal Activity' Details MKTG235

Turkey: Emerging as a Value-based Destination Amidst Economic Slowdown Details MKTG234

Burger King's 'Subservient Chicken' Marketing Campaign Details MKTG233

Kraft Foods’ Mobile Marketing Strategy Details MKTG232

Idea Cellular`s Advertising and Promotion Strategies Details MKTG231

Maruti Suzuki`s Advertising Strategies Details MKTG230

Marketing Pristiq: The Advertising Challenge Details MKTG229

Coca-Cola "Open Happiness" Campaign Details MKTG228

Intel Corporation's 'Sponsors of Tomorrow' Global Branding Campaign Details MKTG227

Kleenex 'Let It Out' Campaign: Increasing Consumer Involvement with a Low-involvement Product Details MKTG226

Tata Sky's Marketing Strategies Details MKTG225

Warner Brothers' Viral Marketing Strategy - The 'Dark Knight' Campaign Details MKTG224

Woot.Com - Selling to Geeks Details MKTG223

Hershey: Going through a Sweet Recession Details MKTG222

Trader Joe's: A Unique Customer Experience Details MKTG221

Vodafone Essar's Advertising Strategy - The 'Zoozoos' Campaign Details MKTG220

Hero Honda's Rural Marketing Initiatives in India Details MKTG219

American Airlines' Rainbow TeAAm and its Strategy to Target the LGBT Segment Details MKTG218

IBM Corporation: Targeting the LGBT Segment Details MKTG217

Amylin Pharmaceuticals, Inc.'s Sales Force Strategy Details MKTG216

McDonald's Advertising Strategy - The 'Lost Ring' Campaign Details MKTG215

L'Oréal in China Details MKTG214


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