Marketing Case Studies

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Case Title   Case Code Buy Case
Harley-Davidson: A Cult Brand Hit by Demographic Challenges Details MKTG293

Influencing Consumer Purchase Decisions: Campbell Soupís Tryst with Neuromarketing Details MKTG292

BlackBerry in India: Losing its Premium Image? Details MKTG291

Aman ki Asha: A Concept Marketing Initiative to Promote Peace between India and Pakistan Details MKTG290

Channel Strategies: Dell and Eureka Forbes Details MKTG289

McDonald`s McSpicy Marketing Campaign in India Details MKTG288

Cadbury Dairy Milk`s Advertising Campaigns in India Details MKTG287

Revival of Tata Nano: Can the World`s Cheapest Car Maintain the Momentum? Details MKTG286

Rebranding Union Bank of India Details MKTG285

Van Heusen Brand in India: Growth through Brand Extensions Details MKTG284

Louis Philippe: The Growth of a Super Brand in India Details MKTG283

Toyota Etios`s `Q` Class Campaign: A Quality Marketing Strategy Details MKTG282

Indian Customersí Expectations on New Generation Cars Details MKTG281

Apple`s Marketing Campaigns: From `Get A Mac` to `Why You`ll Love a Mac Details MKTG280

Dove`s Foray into Men Care: Journey to Comfort or an Uncomfortable Journey Ahead Details MKTG279

Assessment of Consumer Preferences Details MKTG278

Assessing Factors Affecting Customer Satisfaction Details MKTG277

Evaluation of Consumer Perceptions Details MKTG276

Big Bazaar: An Indian Retail Chain`s Customer Loyalty Initiatives Details MKTG275

Axe Detailer: Initiating a Change in Men`s Showering Behavior Details MKTG274

Aircel`s Promotional Strategy: Differentiating through Innovation Details MKTG273

Ambushing Adidas: Nike`s `Write the Future` Campaign Details MKTG272

Coca-Cola`s `Open Happiness` Campaign: A Model for Global Marketing? Details MKTG271

Marketing McDonald`s in India Details MKTG270

Bajaj Auto Ltd`s Brand-Centric Strategy Details MKTG269

Identifying Consumer Preferences and Market Positioning of a New Product Details MKTG268

Android Vs iOS: Mobile Operating System Wars in 2010 Details MKTG267

Identifying the Factors Affecting Sales Details MKTG266

100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World Details MKTG265

Apple`s iPad: Redefining the Tablet PC Industry? Details MKTG264

Unilever`s `Power Brands` Strategy Details MKTG263

McDonalds in France Details MKTG262

Redbox: Competing in the Movie Rental Market Details MKTG261

Assessing Consumer Brand Loyalty Details MKTG260

Domestic Vs Foreign Brand Clothing: Understanding Consumer Decision-making Styles in India Details MKTG259

GlaxoSmithKline`s New Sales Force Compensation System in the US Details MKTG258

Avant Garden: Exploring Possibilities for Improving Revenue Management Details MKTG257

Crisis Management at Toyota Details MKTG256

AMD s Consumer and Channel Marketing Initiatives Details MKTG255

Developing a Personal Selling Strategy Details MKTG254


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