Marketing Case Studies

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Case Title   Case Code Buy Case
Starbucks: Brewing Customer Experience through Social Media Details MKTG303

Hari Industries - The Dilemma of New Business Opportunity Details MKTG302

Apna Market: The Dilemma of Increasing Footfall Details MKTG301

QR Codes - A Boon or Bane for Indian Marketers? Details MKTG300

Ford Motor Company in India: Developing the Ford Figo Details MKTG299

Ford Motor Company in India: Marketing the Ford Figo Details MKTG298

Digital Marketing at Nike: From Communication to Dialogue Details MKTG297

Publix Super Market, Inc.: A Customer Service Leader Details MKTG296

Harley-Davidson: Customer-led Marketing to Revive a Cult Brand Details MKTG295


Harley-Davidson: A Cult Brand Hit by Demographic Challenges Details MKTG293

Influencing Consumer Purchase Decisions: Campbell Soupís Tryst with Neuromarketing Details MKTG292

BlackBerry in India: Losing its Premium Image? Details MKTG291

Aman ki Asha: A Concept Marketing Initiative to Promote Peace between India and Pakistan Details MKTG290

Channel Strategies: Dell and Eureka Forbes Details MKTG289

McDonald`s McSpicy Marketing Campaign in India Details MKTG288

Cadbury Dairy Milk`s Advertising Campaigns in India Details MKTG287

Revival of Tata Nano: Can the World`s Cheapest Car Maintain the Momentum? Details MKTG286

Rebranding Union Bank of India Details MKTG285

Van Heusen Brand in India: Growth through Brand Extensions Details MKTG284

Louis Philippe: The Growth of a Super Brand in India Details MKTG283

Toyota Etios`s `Q` Class Campaign: A Quality Marketing Strategy Details MKTG282

Indian Customersí Expectations on New Generation Cars Details MKTG281

Apple`s Marketing Campaigns: From `Get A Mac` to `Why You`ll Love a Mac Details MKTG280

Dove`s Foray into Men Care: Journey to Comfort or an Uncomfortable Journey Ahead Details MKTG279

Assessment of Consumer Preferences Details MKTG278

Assessing Factors Affecting Customer Satisfaction Details MKTG277

Evaluation of Consumer Perceptions Details MKTG276

Big Bazaar: An Indian Retail Chain`s Customer Loyalty Initiatives Details MKTG275

Axe Detailer: Initiating a Change in Men`s Showering Behavior Details MKTG274

Aircel`s Promotional Strategy: Differentiating through Innovation Details MKTG273

Ambushing Adidas: Nike`s `Write the Future` Campaign Details MKTG272

Coca-Cola`s `Open Happiness` Campaign: A Model for Global Marketing? Details MKTG271

Marketing McDonald`s in India Details MKTG270

Bajaj Auto Ltd`s Brand-Centric Strategy Details MKTG269

Identifying Consumer Preferences and Market Positioning of a New Product Details MKTG268

Android Vs iOS: Mobile Operating System Wars in 2010 Details MKTG267

Identifying the Factors Affecting Sales Details MKTG266

100% Pure New Zealand Destination Branding Campaign: Marketing New Zealand to the World Details MKTG265

Apple`s iPad: Redefining the Tablet PC Industry? Details MKTG264


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