|
Case Title
Ola’s Re-entry into the Food Delivery Business
Case Code: CLSM051
|
Details
|
300
|
Add to Cart
|
|
Case Title
Buffalo Wild Wings’ ‘Protect the Football’ Campaign
Case Code: CLSM050
|
Details
|
200
|
Add to Cart
|
|
Case Title
The ‘Overstay Checkout’ Campaign
Case Code: CLSM049
|
Details
|
200
|
Add to Cart
|
|
Case Title
Google Plus: A Threat to Facebook?
Case Code: CLSM048
|
Details
|
200
|
Add to Cart
|
|
Case Title
By-lanes in a Bank
Case Code: CLSM047
|
Details
|
200
|
Add to Cart
|
|
Case Title
The ‘Customer’ as a ‘Case’?: Patient Dignity and Service Quality in a Tertiary Hospital
Case Code: CLSM046
|
Details
|
200
|
Add to Cart
|
|
Case Title
Resource Constraints, Clinical Protocols, and Conflict in a New Hospital Location
Case Code: CLSM045
|
Details
|
200
|
Add to Cart
|
|
Case Title
Establishing a Chain of Corporate Hospitals (A): Deciding the Unique Selling Proposition
Case Code: CLSM044
|
Details
|
200
|
Add to Cart
|
|
Case Title
Growth of Wealth Management Services in India
Case Code: CLSM043
|
Details
|
200
|
Add to Cart
|
|
Case Title
Washington Mutual: “Spotlight on Teachers”
Case Code: CLSM042
|
Details
|
200
|
Add to Cart
|
|
Case Title
STAR: Teething Troubles in India
Case Code: CLSM041
|
Details
|
200
|
Add to Cart
|
|
Case Title
Sports Celebrity Management Services in India
Case Code: CLSM040
|
Details
|
200
|
Add to Cart
|
|
Case Title
Employee Focus in Shoppers’ Stop
Case Code: CLSM039
|
Details
|
200
|
Add to Cart
|
|
Case Title
Outlook Magazine: Innovations for Growth
Case Code: CLSM038
|
Details
|
200
|
Add to Cart
|
|
Case Title
ICICI One Source: Improving Service Quality
Case Code: CLSM037
|
Details
|
200
|
Add to Cart
|
|
Case Title
Medecins Sans Frontieres (Doctors without Borders)
Case Code: CLSM036
|
Details
|
200
|
Add to Cart
|
|
Case Title
Monster Inc.: Strategic Growth in India
Case Code: CLSM035
|
Details
|
200
|
Add to Cart
|
|
Case Title
Max New York Life: The 3P Strategy
Case Code: CLSM034
|
Details
|
200
|
Add to Cart
|
|
Case Title
Kotak Securities: Transition to Wealth Management
Case Code: CLSM033
|
Details
|
200
|
Add to Cart
|
|
Case Title
ICICI Credit Cards: Improving Customer Service
Case Code: CLSM032
|
Details
|
200
|
Add to Cart
|
|
Case Title
Hutchison Telecom: Servicing Indian Customers
Case Code: CLSM031
|
Details
|
200
|
Add to Cart
|
|
Case Title
Grey Advertising: Growth by Diversification
Case Code: CLSM030
|
Details
|
200
|
Add to Cart
|
|
Case Title
Cox and Kings: Service with a Difference
Case Code: CLSM029
|
Details
|
200
|
Add to Cart
|
|
Case Title
CGH Earth: A Unique Service Experience
Case Code: CLSM028
|
Details
|
200
|
Add to Cart
|
|
Case Title
Carrefour: Setting Global Service Standards
Case Code: CLSM027
|
Details
|
200
|
Add to Cart
|
|
Case Title
Airtel: Technology and Customer Service
Case Code: CLSM026
|
Details
|
200
|
Add to Cart
|
|
Case Title
Vandana Luthra Curls & Curves (VLCC)
Case Code: CLSM025
|
Details
|
200
|
Add to Cart
|
|
Case Title
Strategies of US Courier Companies during Christmas
Case Code: CLSM024
|
Details
|
200
|
Add to Cart
|
|
Case Title
Subway’s Marketing Strategy in India
Case Code: CLSM023
|
Details
|
200
|
Add to Cart
|
|
Case Title
Pricing Policies at Satyam Infoway
Case Code: CLSM022
|
Details
|
200
|
Add to Cart
|
|
Case Title
Corporate Catering by RKHS in India
Case Code: CLSM021
|
Details
|
200
|
Add to Cart
|
|
Case Title
Pulte Homes- Focus on “Active Adult Communities”
Case Code: CLSM020
|
Details
|
200
|
Add to Cart
|
|
Case Title
Progressive Corp: Customer Service Initiatives
Case Code: CLSM019
|
Details
|
200
|
Add to Cart
|
|
Case Title
Growth of Medical Tourism Concept in India
Case Code: CLSM018
|
Details
|
200
|
Add to Cart
|
|
Case Title
McDonald’s in India
Case Code: CLSM017
|
Details
|
200
|
Add to Cart
|
|
Case Title
Life Insurance Corporation: Restructuring for Growth
Case Code: CLSM016
|
Details
|
200
|
Add to Cart
|
|
Case Title
Kotak Mahindra Bank (KMB)
Case Code: CLSM015
|
Details
|
200
|
Add to Cart
|
|
Case Title
Beauty Care by Marico: Kaya Skin Clinics
Case Code: CLSM014
|
Details
|
200
|
Add to Cart
|
|
Case Title
INOX Multiplexes
Case Code: CLSM013
|
Details
|
200
|
Add to Cart
|
|
Case Title
Innovations in Indian Banking Sector
Case Code: CLSM012
|
Details
|
200
|
Add to Cart
|
|
Case Title
Indian Hotel Industry: Launch of ‘indiOne’
Case Code: CLSM011
|
Details
|
200
|
Add to Cart
|
|
Case Title
India Post: Moving Beyond Mail Services
Case Code: CLSM010
|
Details
|
200
|
Add to Cart
|
|
Case Title
Godrej Appliances Branded Repair Service: ‘Smart Care’
Case Code: CLSM009
|
Details
|
200
|
Add to Cart
|
|
Case Title
FedEx India: Managing People
Case Code: CLSM008
|
Details
|
200
|
Add to Cart
|
|
Case Title
BSNL: A Service Transformation
Case Code: CLSM007
|
Details
|
200
|
Add to Cart
|
|
Case Title
Edward Jones: A Different Focus
Case Code: CLSM006
|
Details
|
200
|
Add to Cart
|
|
Case Title
Successful Launch of the Gujarati Daily: Divya Bhaskar
Case Code: CLSM005
|
Details
|
200
|
Add to Cart
|
|
Case Title
The Marketing Strategy of Carnival Cruises
Case Code: CLSM004
|
Details
|
200
|
Add to Cart
|
|
Case Title
Bharat Petroleum Corporation Ltd. (BPCL): Setting Global Standards
Case Code: CLSM003
|
Details
|
200
|
Add to Cart
|
|
Case Title
Asian Paints Home Solutions
Case Code: CLSM002
|
Details
|
200
|
Add to Cart
|
|
Case Title
Air Deccan: India’s First Low Cost Airlines
Case Code: CLSM001
|
Details
|
200
|
Add to Cart
|
|
Case Title
Cyrus Formulations: The Case for Sales Force Planning
Case Code: CLSDM047
|
Details
|
200
|
Add to Cart
|
|
Case Title
Nikon’s Sales and Distribution Strategy in India
Case Code: CLSDM045
|
Details
|
200
|
Add to Cart
|
|
Case Title
GE: Ethics and Social Responsibility
Case Code: CLSDM044
|
Details
|
200
|
Add to Cart
|
|
Case Title
The Times of India and Ethics
Case Code: CLSDM043
|
Details
|
200
|
Add to Cart
|
|
Case Title
Cadbury and the Worm Controversy
Case Code: CLSDM042
|
Details
|
200
|
Add to Cart
|
|
Case Title
Subhiksha: Discount Store with a Difference
Case Code: CLSDM041
|
Details
|
200
|
Add to Cart
|
|
Case Title
Foreign Direct Investment (FDI) in the Indian Retail Sector
Case Code: CLSDM040
|
Details
|
200
|
Add to Cart
|
|
Case Title
Viveks: Retailing Strategies
Case Code: CLSDM039
|
Details
|
200
|
Add to Cart
|
|
Case Title
Food Corporation of India
Case Code: CLSDM038
|
Details
|
200
|
Add to Cart
|
|
Case Title
Information Technology Initiatives at Shoppers’ Stop
Case Code: CLSDM037
|
Details
|
200
|
Add to Cart
|
|
Case Title
Maruti Udyog: Using Technology in Logistics
Case Code: CLSDM036
|
Details
|
200
|
Add to Cart
|
|
Case Title
Goodyear Tires: Managing Dealer Relations
Case Code: CLSDM035
|
Details
|
200
|
Add to Cart
|
|
Case Title
Apple Computer: The Reseller Conflict
Case Code: CLSDM034
|
Details
|
200
|
Add to Cart
|
|
Case Title
Asian Paints: Blending Technology and Distribution
Case Code: CLSDM033
|
Details
|
200
|
Add to Cart
|
|
Case Title
Indian Film Distribution: The Transition Phase
Case Code: CLSDM032
|
Details
|
200
|
Add to Cart
|
|
Case Title
TATA Chemicals: Reaching Out to the Masses
Case Code: CLSDM031
|
Details
|
200
|
Add to Cart
|
|
Case Title
ICICI Prudential: Multiple Distribution Channels
Case Code: CLSDM030
|
Details
|
200
|
Add to Cart
|
|
Case Title
HLL: Reinventing Distribution
Case Code: CLSDM029
|
Details
|
200
|
Add to Cart
|
|
Case Title
Distribution Strategies of Foreign Educational Institutions in India
Case Code: CLSDM028
|
Details
|
200
|
Add to Cart
|
|
Case Title
Inventory Management at Amazon.com
Case Code: CLSDM027
|
Details
|
200
|
Add to Cart
|
|
Case Title
Indian Post Office: Redefining Distribution
Case Code: CLSDM026
|
Details
|
200
|
Add to Cart
|
|
Case Title
Cemex and its Technology Initiatives
Case Code: CLSDM025
|
Details
|
200
|
Add to Cart
|
|
Case Title
Streamlining Logistics at General Motors Corp
Case Code: CLSDM024
|
Details
|
200
|
Add to Cart
|
|
Case Title
Reverse Logistics: Gaining Importance
Case Code: CLSDM023
|
Details
|
200
|
Add to Cart
|
|
Case Title
TVS Logistics: Building a Global Supply Chain
Case Code: CLSDM022
|
Details
|
200
|
Add to Cart
|
|
Case Title
Carly Fiorina at HP
Case Code: CLSDM021
|
Details
|
200
|
Add to Cart
|
|
Case Title
Kishore Biyani: Pioneering a Retailing Revolution in India
Case Code: CLSDM020
|
Details
|
200
|
Add to Cart
|
|
Case Title
Computer Associates: Moving Toward Territory Management
Case Code: CLSDM019
|
Details
|
200
|
Add to Cart
|
|
Case Title
Dealer Training Programs: A New Trend
Case Code: CLSDM018
|
Details
|
200
|
Add to Cart
|
|
Case Title
HR Practices of the Container Store
Case Code: CLSDM017
|
Details
|
200
|
Add to Cart
|
|
Case Title
Novartis: Managing the Sales Force
Case Code: CLSDM016
|
Details
|
200
|
Add to Cart
|
|
Case Title
Baskin Robbins: Sales Strategy for India
Case Code: CLSDM015
|
Details
|
200
|
Add to Cart
|
|
Case Title
VAT: Overhauling the Indian Indirect Tax System
Case Code: CLSDM014
|
Details
|
200
|
Add to Cart
|
|
Case Title
Levi Strauss in India
Case Code: CLSDM013
|
Details
|
200
|
Add to Cart
|
|
Case Title
Anti-Dumping Regulations and India
Case Code: CLSDM012
|
Details
|
200
|
Add to Cart
|
|
Case Title
Reliance Infocomm: The Question of Ethics
Case Code: CLSDM011
|
Details
|
200
|
Add to Cart
|
|
Case Title
TI Cycles: Targeting Urban Adults
Case Code: CLSDM010
|
Details
|
200
|
Add to Cart
|
|
Case Title
Product Line Pruning at P&G
Case Code: CLSDM009
|
Details
|
200
|
Add to Cart
|
|
Case Title
Organization Restructuring at Nokia
Case Code: CLSDM008
|
Details
|
200
|
Add to Cart
|
|
Case Title
Women Sales Force at Tupperware
Case Code: CLSDM007
|
Details
|
200
|
Add to Cart
|
|
Case Title
Oracle Corporation: Managing Channel Conflict
Case Code: CLSDM006
|
Details
|
200
|
Add to Cart
|
|
Case Title
Mary Kay Inc.: The Saleswomen
Case Code: CLSDM005
|
Details
|
200
|
Add to Cart
|
|
Case Title
Akbarallys: Reinventing for Profits
Case Code: CLSDM004
|
Details
|
200
|
Add to Cart
|
|
Case Title
LG India: Approach to Rural Markets
Case Code: CLSDM003
|
Details
|
200
|
Add to Cart
|
|
Case Title
Wal-Mart in Japan
Case Code: CLSDM002
|
Details
|
200
|
Add to Cart
|
|
Case Title
Mahamaza.com: Bringing e-commerce to Rural India
Case Code: CLSDM001
|
Details
|
200
|
Add to Cart
|
|
Case Title
Customer Relationship Management at Netflix
Case Code: CLMM169
|
Details
|
400
|
Add to Cart
|
|
Case Title
Red Bull and Pepsi`s Spat Over a Tagline
Case Code: CLMM168
|
Details
|
300
|
Add to Cart
|
|
Case Title
Subway`s Bread Loses `Staple Food` Status in Ireland
Case Code: CLMM167
|
Details
|
400
|
Add to Cart
|
|
Case Title
Microsoft`s New Pricing Plan: Is it Worth It?
Case Code: CLMM166
|
Details
|
300
|
Add to Cart
|
|
Case Title
Tata Motors` Project Neev: Rural Influencer Marketing
Case Code: CLMM165
|
Details
|
300
|
Add to Cart
|
|
Case Title
Copyright Infringement War between Britannia and ITC
Case Code: CLMM164
|
Details
|
300
|
Add to Cart
|
|
Case Title
Amul Forays into Carbonated Drinks Market
Case Code: CLMM162
|
Details
|
350
|
Add to Cart
|
|
Case Title
Fortune Rice Bran ‘Heart Healthy Oil’ Brand Ambassador Suffers a Heart Attack
Case Code: CLMM161
|
Details
|
300
|
Add to Cart
|
|
Case Title
Zenoti’s AI-Driven Smart Marketing Tool
Case Code: CLMM160
|
Details
|
250
|
Add to Cart
|
|
Case Title
KFC India's Digital Marketing Campaigns
Case Code: CLMM159
|
Details
|
200
|
Add to Cart
|
|
Case Title
&Me: India`s First Dedicated Women`s Health and Wellness Brand
Case Code: CLMM158
|
Details
|
200
|
Add to Cart
|
|
Case Title
Shopmatic: Reimagining eCommerce Solutions for Entrepreneurs and Small Businesses in India
Case Code: CLMM157
|
Details
|
250
|
Add to Cart
|
|
Case Title
Bacardi`s Tryst with Experiential Marketing to Woo Indian Millennials
Case Code: CLMM156
|
Details
|
250
|
Add to Cart
|
|
Case Title
CARS24 Creates a Differentiated Experience in Indian Used Car Marketplace
Case Code: CLMM155
|
Details
|
250
|
Add to Cart
|
|
Case Title
Britannia`s Rural Market Push
Case Code: CLMM154
|
Details
|
250
|
Add to Cart
|
|
Case Title
Samsung and Disha Patani: Influencer Marketing Fail
Case Code: CLMM153
|
Details
|
250
|
Add to Cart
|
|
Case Title
Mondelez India`s AI Powered Hyper-Personalized Ad Campaign
Case Code: CLMM152
|
Details
|
300
|
Add to Cart
|
|
Case Title
Mamaearth`s`Goodness Inside` Brand Communications
Case Code: CLMM151
|
Details
|
300
|
Add to Cart
|
|
Case Title
Bata`s Direct Marketing Initiatives
Case Code: CLMM150
|
Details
|
250
|
Add to Cart
|
|
Case Title
Flipkart - Making Online Shopping Affordable for Tier II Shoppers
Case Code: CLMM149
|
Details
|
300
|
Add to Cart
|
|
Case Title
The Journey from Vodafone Idea to Vi
Case Code: CLMM148
|
Details
|
250
|
Add to Cart
|
|
Case Title
Sales Force Compensation Best Practices at HubSpot
Case Code: CLMM147
|
Details
|
300
|
Add to Cart
|
|
Case Title
Parle Needs to Get the Marketing Mix Right for Rola Cola 2.0
Case Code: CLMM146
|
Details
|
250
|
Add to Cart
|
|
Case Title
J&J India Uses Tiktok to Connect With Indian Teenage Girls
Case Code: CLMM145
|
Details
|
250
|
Add to Cart
|
|
Case Title
Swiggy’s ‘Voice of Hunger’ Instagram Campaign
Case Code: CLMM144
|
Details
|
250
|
Add to Cart
|
|
Case Title
Reckitt Benckiser’s Dettol Co-Created With Moms
Case Code: CLMM143
|
Details
|
300
|
Add to Cart
|
|
Case Title
Consumer Minimalism: The KonMari Lifestyle Brand
Case Code: CLMM141
|
Details
|
250
|
Add to Cart
|
|
Case Title
Can Zomato Continue its Deep Discounting Strategy? (Abridged)
Case Code: CLMM140
|
Details
|
300
|
Add to Cart
|
|
Case Title
HUL’s Mobile Marketing Campaign: Kan Khajura Tesan
Case Code: CLMM139
|
Details
|
250
|
Add to Cart
|
|
Case Title
Hidesign’s Positioning Challenge in India
Case Code: CLMM138
|
Details
|
250
|
Add to Cart
|
|
Case Title
‘Ek Kadam Unnati Ki Aur’ (EKUKA): Intel’s Initiative to Boost Digitization in Rural India
Case Code: CLMM136
|
Details
|
300
|
Add to Cart
|
|
Case Title
The Debacle of Amazon’s Fire Phone
Case Code: CLMM135
|
Details
|
300
|
Add to Cart
|
|
Case Title
Paper Boat: Riding on the Tide of Nostalgia
Case Code: CLMM134
|
Details
|
200
|
Add to Cart
|
|
Case Title
Peugeot Acquires India’s Iconic Car brand Ambassador
Case Code: CLMM133
|
Details
|
200
|
Add to Cart
|
|
Case Title
Amazon Prime Video: Positioning Strategy in India
Case Code: CLMM132
|
Details
|
200
|
Add to Cart
|
|
Case Title
Sales Territory Design: An Exercise
Case Code: CLMM131
|
Details
|
200
|
Add to Cart
|
|
Case Title
Increasing Internet Engagement of a Facebook Group
Case Code: CLMM130
|
Details
|
200
|
Add to Cart
|
|
Case Title
Nestlé India: Rebuilding the Brand
Case Code: CLMM129
|
Details
|
200
|
Add to Cart
|
|
Case Title
Dabur’s Foray into Ready-to-Drink Ethnic Beverages Category
Case Code: CLMM128
|
Details
|
200
|
Add to Cart
|
|
Case Title
Freedom 251 Controversy: Smartphone at a Breakthrough Price
Case Code: CLMM127
|
Details
|
200
|
Add to Cart
|
|
Case Title
Starbuck’s ‘Race Together’ Campaign
Case Code: CLMM126
|
Details
|
200
|
Add to Cart
|
|
Case Title
HDFC Life’s Click2Protect Plus Advertising Campaign
Case Code: CLMM125
|
Details
|
200
|
Add to Cart
|
|
Case Title
Customer Service Challenges at Rogers Communications
Case Code: CLMM124
|
Details
|
200
|
Add to Cart
|
|
Case Title
Mattel Loses Disney Princess’ Franchise to Hasbro
Case Code: CLMM122
|
Details
|
200
|
Add to Cart
|
|
Case Title
Barbie’s Bumpy Ride in China
Case Code: CLMM121
|
Details
|
200
|
Add to Cart
|
|
Case Title
Airtel’s Call Drop Compensation Plan
Case Code: CLMM120
|
Details
|
200
|
Add to Cart
|
|
Case Title
Evolution of the Barbie Brand: Mattel’s ‘Imagine the Possibilities’ Campaign
Case Code: CLMM117
|
Details
|
200
|
Add to Cart
|
|
Case Title
Painting a Perfect Picture
Case Code: CLMM116
|
Details
|
200
|
Add to Cart
|
|
Case Title
HUL’s Mobile Radio Service – Connecting with Customers in Media-Dark Locations
Case Code: CLMM114
|
Details
|
200
|
Add to Cart
|
|
Case Title
Honest Chops’ Pricing Dilemma
Case Code: CLMM113
|
Details
|
200
|
Add to Cart
|
|
Case Title
Hawkings Cookers Limited – The Distribution Challenge
Case Code: CLMM112
|
Details
|
200
|
Add to Cart
|
|
Case Title
Flipkart's Big Billion Day: Hits & Hiccups
Case Code: CLMM111
|
Details
|
200
|
Add to Cart
|
|
Case Title
Google Android One: The Channel Dilemma
Case Code: CLMM110
|
Details
|
200
|
Add to Cart
|
|
Case Title
HMSI Enters Mass Market with “Dream Yuga”
Case Code: CLMM108
|
Details
|
200
|
Add to Cart
|
|
Case Title
elavO: Toilet Seat Sanitizer for Indian Women
Case Code: CLMM107
|
Details
|
200
|
Add to Cart
|
|
Case Title
Gitanjali’s Jewelry Vending Machine
Case Code: CLMM106
|
Details
|
200
|
Add to Cart
|
|
Case Title
Rasna’s Foray into Ready-to-Drink Beverages Market
Case Code: CLMM105
|
Details
|
200
|
Add to Cart
|
|
Case Title
Ghari – India’s Largest Selling Detergent Powder
Case Code: CLMM104
|
Details
|
200
|
Add to Cart
|
|
Case Title
PepsiCo’s Product Communication: Is It Ethical?
Case Code: CLMM103
|
Details
|
200
|
Add to Cart
|
|
Case Title
Loyalty Schemes of Indian Retailers
Case Code: CLMM100
|
Details
|
200
|
Add to Cart
|
|
Case Title
Trademark War: Hindustan Unilever Vs Ashique Chemicals Over Sunlight and SunPlus
Case Code: CLMM098
|
Details
|
200
|
Add to Cart
|
|
Case Title
Hero MotoCorp Ltd.: New Corporate Identity
Case Code: CLMM097
|
Details
|
200
|
Add to Cart
|
|
Case Title
Maruti Suzuki’s Kizashi: A Child Born to the Wrong Mother?
Case Code: CLMM096
|
Details
|
200
|
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|
|
Case Title
Loyalty Program Paradigm: The ‘Unpaid’ T24
Case Code: CLMM095
|
Details
|
200
|
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|
|
Case Title
Doodles: Google’s Branding Strategy
Case Code: CLMM094
|
Details
|
200
|
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|
|
Case Title
The Iconic Walkman: A Thing of the Past?
Case Code: CLMM093
|
Details
|
200
|
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|
|
Case Title
Kurkure’s Innovative Marketing Strategies
Case Code: CLMM092
|
Details
|
200
|
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|
|
Case Title
Big Bazaar Driving Tata Nano Sales
Case Code: CLMM090
|
Details
|
200
|
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|
|
Case Title
3D Television: Will it Live up to the Hype?
Case Code: CLMM089
|
Details
|
200
|
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|
|
Case Title
Fido Dido: An Advertising Icon
Case Code: CLMM088
|
Details
|
200
|
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|
|
Case Title
Vodafone Launches Ultra Low Cost Mobile Handsets for Emerging Markets
Case Code: CLMM085
|
Details
|
200
|
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|
|
Case Title
Procter & Gamble’s Mr Clean Advertising Icon
Case Code: CLMM084
|
Details
|
200
|
Add to Cart
|
|
Case Title
Rebranding Ericsson in India
Case Code: CLMM083
|
Details
|
200
|
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|
|
Case Title
Advertising Agencies Try Out New Business Models
Case Code: CLMM082
|
Details
|
200
|
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|
|
Case Title
BigAdda.com: India’s Leading Youth Social Networking Site
Case Code: CLMM081
|
Details
|
200
|
Add to Cart
|
|
Case Title
Rebranding Shopper’s Stop
Case Code: CLMM080
|
Details
|
200
|
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|
|
Case Title
Times of India’s ‘Lead India’ Campaign
Case Code: CLMM079
|
Details
|
200
|
Add to Cart
|
|
Case Title
Fabindia: Marketing Indian Craft Traditions
Case Code: CLMM078
|
Details
|
200
|
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|
|
Case Title
Future Group & Reliance ADAG Brace for the ‘Big’ Fight
Case Code: CLMM077
|
Details
|
200
|
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|
|
Case Title
ibibo.com: Fast Emerging as a Dominant Player in the Online Social Networking Space in India
Case Code: CLMM076
|
Details
|
200
|
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|
|
Case Title
CEAT: “Raising the Bar” with the New Logo
Case Code: CLMM075
|
Details
|
200
|
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|
|
Case Title
YouTube LLC’s Strategy in India
Case Code: CLMM074
|
Details
|
200
|
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|
|
Case Title
Samsung’s Strategy to Gain Market Share in The Indian Mobile Phone Market
Case Code: CLMM072
|
Details
|
200
|
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|
|
Case Title
Organized Retailers in India Foraying into the Health and Wellness Market
Case Code: CLMM069
|
Details
|
200
|
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|
|
Case Title
Ovi: Nokia’s Foray into Internet Services
Case Code: CLMM066
|
Details
|
200
|
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|
|
Case Title
Nokia in Crisis Management Mode over Faulty ‘Bl-5c’ Batteries
Case Code: CLMM065
|
Details
|
200
|
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|
|
Case Title
iShare: Rediff’s Content Sharing Space
Case Code: CLMM064
|
Details
|
200
|
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|
|
Case Title
Sunsilk Gang of Girls: A Case of Marketers Targetting Consumers through Emerging Media Channels
Case Code: CLMM062
|
Details
|
200
|
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|
|
Case Title
Indian Tourism Industry Rides on the ‘Incredible India’ Campaign
Case Code: CLMM061
|
Details
|
200
|
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|
|
Case Title
Tata Motors: Serving an ‘Ace’
Case Code: CLMM058
|
Details
|
200
|
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|
|
Case Title
Apple Launches Fifth Avenue Retail Store
Case Code: CLMM057
|
Details
|
200
|
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|
|
Case Title
Google and Sony: Buzz Marketing ‘The DA VINCI CODE’
Case Code: CLMM056
|
Details
|
200
|
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|
|
Case Title
Microsoft’s “People-Ready” Campaign: Targeting IBM ?
Case Code: CLMM055
|
Details
|
200
|
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|
|
Case Title
Google and the ‘Click Fraud’ Menace
Case Code: CLMM054
|
Details
|
200
|
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|
|
Case Title
Online Advertising in India: The MSN India and NDTV Media Tie-Up
Case Code: CLMM053
|
Details
|
200
|
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|
|
Case Title
Pepsi Forays into Apparel and Fashion Business in India
Case Code: CLMM052
|
Details
|
200
|
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|
|
Case Title
Yahoo’s ‘It’s Y!ou’ Marketing Campaign
Case Code: CLMM050
|
Details
|
200
|
Add to Cart
|
|
Case Title
Levi’s India Offers Jeans at EMIs
Case Code: CLMM049
|
Details
|
200
|
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|
|
Case Title
Disney Stores: Going the Apple Way
Case Code: CLMM048
|
Details
|
200
|
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|
|
Case Title
Tropicana Backtracks on its Package Redesign
Case Code: CLMM047
|
Details
|
200
|
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|
|
Case Title
Amazon Kindle: Pricing
Case Code: CLMM046
|
Details
|
200
|
Add to Cart
|
|
Case Title
The KFC Coupon Fiasco
Case Code: CLMM045
|
Details
|
200
|
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|
|
Case Title
Coca-Cola, PepsiCo and the Indian Soft Drink Beverage Market
Case Code: CLMM044
|
Details
|
200
|
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|
|
Case Title
Reliance ADAG Forays into Online Retail Business
Case Code: CLMM043
|
Details
|
200
|
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|
|
Case Title
Blendtec’s “Will it Blend?”: A Viral Marketing Campaign
Case Code: CLMM042
|
Details
|
200
|
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|
|
Case Title
Mobiledu: Nokia’s Mobile Internet Innovation in China
Case Code: CLMM041
|
Details
|
200
|
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|
|
Case Title
Virgin Galactic: Serial Entrepreneur Richard Branson’s Space Travel Venture
Case Code: CLMM040
|
Details
|
200
|
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|
|
Case Title
Changing Dynamics in the Shampoo Market in India
Case Code: CLMM039
|
Details
|
200
|
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|
|
Case Title
Priceline's Pricing Strategy: Name Your Own Price (NYOP) & Beyond
Case Code: CLMM038
|
Details
|
200
|
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|
|
Case Title
Pharmaceutical Marketing: Personalized Medicine
Case Code: CLMM037
|
Details
|
200
|
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|
|
Case Title
Apple's Pricing Strategy for iPhone in the US
Case Code: CLMM036
|
Details
|
200
|
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|
|
Case Title
Green Marketing & the Menace of Greenwashing
Case Code: CLMM034
|
Details
|
200
|
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|
|
Case Title
Tasty Bites: Target Marketing in USA
Case Code: CLMM032
|
Details
|
200
|
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|
|
Case Title
Surrogate Advertising Practices in Indian Liquor Industry
Case Code: CLMM031
|
Details
|
200
|
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|
|
Case Title
Market Entry Strategies of Starbucks
Case Code: CLMM030
|
Details
|
200
|
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|
|
Case Title
Short Messaging Service (SMS): Emerging Tool for Advertisers
Case Code: CLMM029
|
Details
|
200
|
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|
|
Case Title
Perils of Celebrity Endorsements: The Siyaram Example
Case Code: CLMM028
|
Details
|
200
|
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|
|
Case Title
The Launch of Scorpio: A Sports Utility Vehicle
Case Code: CLMM027
|
Details
|
200
|
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|
|
Case Title
Branding Commodity Product: Indian Salt Industry
Case Code: CLMM026
|
Details
|
200
|
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|
|
Case Title
Ranbaxy and its Global Marketing Strategy
Case Code: CLMM025
|
Details
|
200
|
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|
|
Case Title
Philip Morris International: Entry Strategy in India
Case Code: CLMM024
|
Details
|
200
|
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|
|
Case Title
P&G’s Online Marketing Research Initiatives
Case Code: CLMM023
|
Details
|
200
|
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|
|
Case Title
Nutraceutical Product Market in India
Case Code: CLMM022
|
Details
|
200
|
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|
|
Case Title
Nurturing a Mother Brand: Nivea
Case Code: CLMM021
|
Details
|
200
|
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|
|
Case Title
Failure of New Coke
Case Code: CLMM020
|
Details
|
200
|
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|
|
Case Title
McDonald’s Employee Training Programs
Case Code: CLMM019
|
Details
|
200
|
Add to Cart
|
|
Case Title
Product Management at Maruti Udyog Limited
Case Code: CLMM018
|
Details
|
200
|
Add to Cart
|
|
Case Title
Loyalty Card Programs In Indian Retailing
Case Code: CLMM017
|
Details
|
200
|
Add to Cart
|
|
Case Title
KVIC’s Branding and Product Quality Initiatives
Case Code: CLMM016
|
Details
|
200
|
Add to Cart
|
|
Case Title
Kellogg’s Positioning Strategy in India
Case Code: CLMM015
|
Details
|
200
|
Add to Cart
|
|
Case Title
HPCL: Customer Service Initiatives
Case Code: CLMM014
|
Details
|
200
|
Add to Cart
|
|
Case Title
Repositioning of Honda City
Case Code: CLMM013
|
Details
|
200
|
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|
|
Case Title
Branding Initiatives of Himalayan Drug Company
Case Code: CLMM012
|
Details
|
200
|
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|
|
Case Title
GCMMF: Going Beyond Amul
Case Code: CLMM011
|
Details
|
200
|
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|
|
Case Title
Brand Relaunch of Frooti
Case Code: CLMM010
|
Details
|
200
|
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|
|
Case Title
Private Branding by FoodWorld
Case Code: CLMM009
|
Details
|
200
|
Add to Cart
|
|
Case Title
Direct Marketing by Eureka Forbes
Case Code: CLMM008
|
Details
|
200
|
Add to Cart
|
|
Case Title
Domestic Airlines in India: Leveraging Price
Case Code: CLMM007
|
Details
|
200
|
Add to Cart
|
|
Case Title
Growth of Digital Camera Market in India
Case Code: CLMM006
|
Details
|
200
|
Add to Cart
|
|
Case Title
The Failure of Daewoo Cielo in India
Case Code: CLMM005
|
Details
|
200
|
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|
|
Case Title
Customer Centricity at Commerce Bank
Case Code: CLMM004
|
Details
|
200
|
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|
|
Case Title
Soft Drinks Pesticide Controversy in India
Case Code: CLMM003
|
Details
|
200
|
Add to Cart
|
|
Case Title
Amway in India- A Different Approach
Case Code: CLMM002
|
Details
|
200
|
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|
|
Case Title
Launch of Amaron Automotive Batteries
Case Code: CLMM001
|
Details
|
200
|
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|
|
Case Title
Corsodyl: Using Scare Tactics to Influence Consumer Behavior
Case Code: CLMC063
|
Details
|
200
|
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|
|
Case Title
Heineken’s Champion the Match’ campaign to Increase Brand Awareness
Case Code: CLMC062
|
Details
|
200
|
Add to Cart
|
|
Case Title
Warby Parker: Marketing Tactics
Case Code: CLMC061
|
Details
|
200
|
Add to Cart
|
|
Case Title
Oreo’s Real Time Marketing: The ‘Dunk in the Dark’ Campaign
Case Code: CLMC060
|
Details
|
200
|
Add to Cart
|
|
Case Title
Rio de Janeiro - Using QR Codes to Spread Tourism
Case Code: CLMC059
|
Details
|
200
|
Add to Cart
|
|
Case Title
Pepsi Refresh Project
Case Code: CLMC058
|
Details
|
200
|
Add to Cart
|
|
Case Title
McDonald’s: Campaigns in India
Case Code: CLMC057
|
Details
|
200
|
Add to Cart
|
|
Case Title
British Airways’ Advertising Campaign in the UK
Case Code: CLMC056
|
Details
|
200
|
Add to Cart
|
|
Case Title
Reliance ADAG’s Controversial Advertising Campaign
Case Code: CLMC055
|
Details
|
200
|
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|
|
Case Title
Internal Marketing to the Sales Force
Case Code: CLMC054
|
Details
|
200
|
Add to Cart
|
|
Case Title
Shockvertising: Burger King’s Controversial Print Ad in Singapore
Case Code: CLMC053
|
Details
|
200
|
Add to Cart
|
|
Case Title
Novartis’ ‘FluFlix’ YouTube Campaign: Testing Social Media
Case Code: CLMC052
|
Details
|
200
|
Add to Cart
|
|
Case Title
Adidas Launches ‘Me, Myself’ Campaign in Singapore
Case Code: CLMC051
|
Details
|
200
|
Add to Cart
|
|
Case Title
Rebranding Pepsi in the US
Case Code: CLMC050
|
Details
|
200
|
Add to Cart
|
|
Case Title
Rebranding Xerox
Case Code: CLMC049
|
Details
|
200
|
Add to Cart
|
|
Case Title
HCL’s Global Branding Initiative
Case Code: CLMC048
|
Details
|
200
|
Add to Cart
|
|
Case Title
ClickJobs.com’s ‘Happy Kumar’ Ad Campaign
Case Code: CLMC047
|
Details
|
200
|
Add to Cart
|
|
Case Title
VIP Industries: Positioning Itself as a Lifestyle Brand
Case Code: CLMC045
|
Details
|
200
|
Add to Cart
|
|
Case Title
Raymond: Suitings for ‘The Complete Man’
Case Code: CLMC044
|
Details
|
200
|
Add to Cart
|
|
Case Title
Consumer and Trade Promotions: Haier Appliances (I) Pvt. Ltd.
Case Code: CLMC043
|
Details
|
200
|
Add to Cart
|
|
Case Title
Creative Communications in the Indian Automobile Industry: Print Advertising for the Tata Indica
Case Code: CLMC042
|
Details
|
200
|
Add to Cart
|
|
Case Title
Standard Chartered Bank’s 360 degree Advertising Campaign for the ‘Manhattan Card’
Case Code: CLMC041
|
Details
|
200
|
Add to Cart
|
|
Case Title
SBI Life Promotes Pension Schemes
Case Code: CLMC040
|
Details
|
200
|
Add to Cart
|
|
Case Title
Communicating During a Crisis: The Pepsi Syringe Scare
Case Code: CLMC039
|
Details
|
200
|
Add to Cart
|
|
Case Title
The Onida Devil’ Returns
Case Code: CLMC038
|
Details
|
200
|
Add to Cart
|
|
Case Title
Expanding the Soya Market in India: ‘Nutrela’ Targets Mothers of Growing Children
Case Code: CLMC037
|
Details
|
200
|
Add to Cart
|
|
Case Title
Changing Consumer Perceptions about Insurance: ICICI Prudential Life Insurance
Case Code: CLMC036
|
Details
|
200
|
Add to Cart
|
|
Case Title
Lifebuoy: Successful Repositioning & Re-launch of an Established Personal Care Brand
Case Code: CLMC035
|
Details
|
200
|
Add to Cart
|
|
Case Title
Promoting Television Serials: ‘Jassi Jaissi Koi Nahin’
Case Code: CLMC034
|
Details
|
200
|
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|
|
Case Title
Horlicks: Effective Repositioning through Focused Advertising
Case Code: CLMC033
|
Details
|
200
|
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|
|
Case Title
Goli ke Hamjoli’ (Friends of the Pill): An Integrated Social Marketing Campaign
Case Code: CLMC032
|
Details
|
200
|
Add to Cart
|
|
Case Title
Promoting Generic Products in India
Case Code: CLMC031
|
Details
|
200
|
Add to Cart
|
|
Case Title
Changing Media Environment in India: Implications for Advertisers and Media Planners
Case Code: CLMC030
|
Details
|
200
|
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|
|
Case Title
Brand Management Strategy of Dabur Vatika
Case Code: CLMC029
|
Details
|
200
|
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|
|
Case Title
ColorPlus: Redefining the Rules of Promoting Apparel
Case Code: CLMC028
|
Details
|
200
|
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|
|
Case Title
HLL’s Media Strategy for Close-Up
Case Code: CLMC027
|
Details
|
200
|
Add to Cart
|
|
Case Title
Aventis’ Successful Sales Promotion Campaign Using ‘Connection Cards’
Case Code: CLMC026
|
Details
|
200
|
Add to Cart
|
|
Case Title
Advertising Research Helps Amul Challenge Kwality Walls
Case Code: CLMC025
|
Details
|
200
|
Add to Cart
|
|
Case Title
Q Jam’: The New Advertising Tool
Case Code: CLMC024
|
Details
|
200
|
Add to Cart
|
|
Case Title
Polaris: Marketing ‘Intellect Suite’ the FMCG way
Case Code: CLMC023
|
Details
|
200
|
Add to Cart
|
|
Case Title
Maruti Udyog Limited: Mass Marketing the M800
Case Code: CLMC022
|
Details
|
200
|
Add to Cart
|
|
Case Title
LG India: Direct Selling Microwave Ovens
Case Code: CLMC021
|
Details
|
200
|
Add to Cart
|
|
Case Title
Surf Excel: ‘Win With Stains’
Case Code: CLMC020
|
Details
|
200
|
Add to Cart
|
|
Case Title
Madura Garments- Marketing SF Jeans
Case Code: CLMC019
|
Details
|
200
|
Add to Cart
|
|
Case Title
Bacardi in India
Case Code: CLMC018
|
Details
|
200
|
Add to Cart
|
|
Case Title
Buzz Marketing: A Marketing Communications Tool
Case Code: CLMC017
|
Details
|
200
|
Add to Cart
|
|
Case Title
Perfetti Van Melle – Outsourcing Indian Advertisements
Case Code: CLMC016
|
Details
|
200
|
Add to Cart
|
|
Case Title
HLL – Power Brand Strategy
Case Code: CLMC015
|
Details
|
200
|
Add to Cart
|
|
Case Title
Tupperware India’s ‘Party Plan’
Case Code: CLMC014
|
Details
|
200
|
Add to Cart
|
|
Case Title
In-program Placements: The Soft-Branding Tool
Case Code: CLMC013
|
Details
|
200
|
Add to Cart
|
|
Case Title
Direct Marketing Initiatives from Goodlass Nerolac
Case Code: CLMC012
|
Details
|
200
|
Add to Cart
|
|
Case Title
Technology in Measuring Promotional Performance
Case Code: CLMC011
|
Details
|
200
|
Add to Cart
|
|
Case Title
Indian Tourism’s ‘Incredible India’ Campaign
Case Code: CLMC010
|
Details
|
200
|
Add to Cart
|
|
Case Title
Growth of Private FM Radio in India
Case Code: CLMC009
|
Details
|
200
|
Add to Cart
|
|
Case Title
Cadbury India Targets the Adult Segment with Cadbury’s Dairy Milk
Case Code: CLMC007
|
Details
|
200
|
Add to Cart
|
|
Case Title
Social Marketing Campaigns: Improving Corporate Image
Case Code: CLMC006
|
Details
|
200
|
Add to Cart
|
|
Case Title
Ban on Tobacco Advertising: Impact on Outdoor Advertising in India
Case Code: CLMC005
|
Details
|
200
|
Add to Cart
|
|
Case Title
Titan Watches – Advertising in Global Markets
Case Code: CLMC004
|
Details
|
200
|
Add to Cart
|
|
Case Title
Marketing ‘Junk’ Foods to Children
Case Code: CLMC003
|
Details
|
200
|
Add to Cart
|
|
Case Title
Amul’s Topical Advertising: Unleashing the Power of Hoardings
Case Code: CLMC002
|
Details
|
200
|
Add to Cart
|
|
Case Title
Impact of the Do-Not-Call Registry (USA) on Telemarketers
Case Code: CLMC001
|
Details
|
200
|
Add to Cart
|
|
Case Title
Suzlon: Powering a Greener Tomorrow
Case Code: CLINDM016
|
Details
|
200
|
Add to Cart
|
|
Case Title
The Gujarat Government: Wooing Investors
Case Code: CLINDM015
|
Details
|
200
|
Add to Cart
|
|
Case Title
SAP India Targets Small and Medium Businesses
Case Code: CLINDM014
|
Details
|
200
|
Add to Cart
|
|
Case Title
Metaljunction.com: Redefining E-commerce Business in the Indian Industry
Case Code: CLINDM013
|
Details
|
200
|
Add to Cart
|
|
Case Title
Indian Auto Component Manufacturers: Entering International Markets
Case Code: CLINDM012
|
Details
|
200
|
Add to Cart
|
|
Case Title
Hanover Messe: An Industrial Technology Trade Fair
Case Code: CLINDM011
|
Details
|
200
|
Add to Cart
|
|
Case Title
Cost Erosion’ at Tata Motors
Case Code: CLINDM010
|
Details
|
200
|
Add to Cart
|
|
Case Title
Growth Strategies of Sangam (India) Ltd.
Case Code: CLINDM009
|
Details
|
200
|
Add to Cart
|
|
Case Title
Punj Lloyd: Marching Ahead at Brisk Pace
Case Code: CLINDM008
|
Details
|
200
|
Add to Cart
|
|
Case Title
NTPC: Reliance: Conflict over Gas Supply
Case Code: CLINDM007
|
Details
|
200
|
Add to Cart
|
|
Case Title
INDIA: The Future Hub of Drug Discovery Services?
Case Code: CLINDM006
|
Details
|
200
|
Add to Cart
|
|
Case Title
Industrial Designing in India: Waking up to the Global Demand
Case Code: CLINDM005
|
Details
|
200
|
Add to Cart
|
|
Case Title
CONCOR: No More a Monopoly
Case Code: CLINDM004
|
Details
|
200
|
Add to Cart
|
|
Case Title
Customer Service at Blue Dart Express Ltd.
Case Code: CLINDM003
|
Details
|
200
|
Add to Cart
|
|
Case Title
Business Ethics at ABB
Case Code: CLINDM002
|
Details
|
200
|
Add to Cart
|
|
Case Title
AMD: Channel Support Strategies
Case Code: CLINDM001
|
Details
|
200
|
Add to Cart
|
|
Case Title
Singapore Airlines- Flying High?
Case Code: CLIM047
|
Details
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150
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Case Title
GE’s E-Business Strategies
Case Code: CLIM046
|
Details
|
200
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Case Title
Caterpillar Inc.: Differentiating itself from its Competitors?
Case Code: CLIM045
|
Details
|
150
|
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Case Title
KFC, Taco Bell, Pizza Hut: Souring Franchisee Relationships
Case Code: CLIM044
|
Details
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200
|
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|
Case Title
Merrill Lynch: Victim or Convict?
Case Code: CLIM043
|
Details
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200
|
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|
|
Case Title
Philip Morris: Unethical Marketing Practices
Case Code: CLIM042
|
Details
|
200
|
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|
|
Case Title
Nike’s Unethical Practices Unleashed
Case Code: CLIM041
|
Details
|
200
|
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|
Case Title
Shopping without Dropping?.!
Case Code: CLIM040
|
Details
|
200
|
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|
|
Case Title
Orbitz’s Effective Online Advertising
Case Code: CLIM039
|
Details
|
200
|
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|
|
Case Title
Will Amazon be No.1 Forever?
Case Code: CLIM038
|
Details
|
200
|
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|
|
Case Title
3M: Fostering an Innovative Spirit
Case Code: CLIM037
|
Details
|
200
|
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|
|
Case Title
Secret of Honda’s Success
Case Code: CLIM036
|
Details
|
200
|
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|
Case Title
Sony: Restructuring Exercise Continues?
Case Code: CLIM035
|
Details
|
200
|
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|
|
Case Title
American Express: Fighting Competition in the Domestic Market
Case Code: CLIM034
|
Details
|
150
|
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|
|
Case Title
Disney: Marketing Services Efficiently
Case Code: CLIM033
|
Details
|
200
|
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|
|
Case Title
Bajaj Allianz’ Marketing Strategies
Case Code: CLIM032
|
Details
|
200
|
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|
|
Case Title
Benetton Promotional Campaigns: Are they Ethical??
Case Code: CLIM031
|
Details
|
200
|
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|
|
Case Title
Revlon’s Promotional Activities
Case Code: CLIM030
|
Details
|
200
|
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|
|
Case Title
Sears’ Efficient Logistics Practices
Case Code: CLIM029
|
Details
|
200
|
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|
|
Case Title
Dell’s Direct Business Model
Case Code: CLIM028
|
Details
|
150
|
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|
|
Case Title
Tupperware Home Parties: Mixing Business with Fun
Case Code: CLIM027
|
Details
|
200
|
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|
|
Case Title
P&G: Fighting Competition ?
Case Code: CLIM026
|
Details
|
150
|
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|
|
Case Title
Northern Group: Pricing4Profit
Case Code: CLIM025
|
Details
|
200
|
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|
|
Case Title
SWA’s Competitive Advantage
Case Code: CLIM024
|
Details
|
150
|
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|
|
Case Title
The Multi-Branding Strategy of Yum! Brands
Case Code: CLIM023
|
Details
|
150
|
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|
|
Case Title
Combating Counterfeiting: The Pfizer Way?
Case Code: CLIM022
|
Details
|
200
|
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|
|
Case Title
Private Labels: A Cheaper Alternative to Branded Products?
Case Code: CLIM021
|
Details
|
150
|
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|
|
Case Title
Beanie Babies: A Success Story?
Case Code: CLIM020
|
Details
|
200
|
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|
|
Case Title
PepsiCo: Bolt from the ‘Blue’
Case Code: CLIM019
|
Details
|
150
|
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|
|
Case Title
Kellogg’s Desi Strategies
Case Code: CLIM018
|
Details
|
150
|
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|
|
Case Title
LG Electronics: Overcoming Initial Setbacks in India
Case Code: CLIM017
|
Details
|
150
|
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|
|
Case Title
Amul Explores New Horizons
Case Code: CLIM016
|
Details
|
150
|
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|
|
Case Title
Differentiation Strategies of Coca-Cola
Case Code: CLIM015
|
Details
|
150
|
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|
|
Case Title
Heinz’s Product Innovation Strategies
Case Code: CLIM014
|
Details
|
200
|
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|
|
Case Title
Wal-Mart’s Cost Leadership
Case Code: CLIM013
|
Details
|
200
|
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|
|
Case Title
Bausch & Lomb: Effective positioning
Case Code: CLIM012
|
Details
|
150
|
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|
|
Case Title
Mercedes-Benz: Exploring Non-premium Segments
Case Code: CLIM011
|
Details
|
150
|
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|
|
Case Title
Horlicks’ Repositioning Strategies
Case Code: CLIM010
|
Details
|
150
|
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|
|
Case Title
New Coke vs. Old Coke
Case Code: CLIM009
|
Details
|
150
|
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|
|
Case Title
Dominos’ Pizza: Challenges faced in Japan
Case Code: CLIM008
|
Details
|
150
|
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|
|
Case Title
Fuji Xerox: A successful Joint Venture
Case Code: CLIM007
|
Details
|
200
|
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|
|
Case Title
McDonald’s Franchising Practices
Case Code: CLIM006
|
Details
|
150
|
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|
|
Case Title
Sony’s Diversifications
Case Code: CLIM005
|
Details
|
150
|
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|
|
Case Title
Daimler-Chrysler merger- Want Went Wrong?
Case Code: CLIM004
|
Details
|
200
|
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|
|
Case Title
Toyota’s Globalization
Case Code: CLIM003
|
Details
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200
|
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|
|
Case Title
Philips: Global Strategy
Case Code: CLIM002
|
Details
|
150
|
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|
|
Case Title
IKEA’s Strategy
Case Code: CLIM001
|
Details
|
200
|
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|
|
Case Title
Burger King’s Satisfries: The Failed French Fry
Case Code: CLCB067
|
Details
|
200
|
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|
|
Case Title
Debacle of Google Glass
Case Code: CLCB066
|
Details
|
200
|
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|
|
Case Title
Cadbury Dairy Milk: A Sweet Strategy?
Case Code: CLCB065
|
Details
|
200
|
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|
|
Case Title
Rendezvous with RITZ: Dilemma of Buying the Right Car
Case Code: CLCB064
|
Details
|
200
|
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|
|
Case Title
AMD: Simplifying Customer's PC Buying Decisions
Case Code: CLCB063
|
Details
|
200
|
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|
|
Case Title
Shock Demand at Turkish Shoemaker Baydan Ayakkabicilik San. & Tic.
Case Code: CLCB062
|
Details
|
200
|
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|
|
Case Title
From Frivolous to Frugal: Recessionary Trend Forcing Changes in Consumer Behavior?
Case Code: CLCB061
|
Details
|
200
|
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|
|
Case Title
PepsiCo’s Deal with Indian Medical Association to Promote Tropicana & Quaker Oats Raises Ethical Concerns
Case Code: CLCB060
|
Details
|
200
|
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|
|
Case Title
Alpenliebe & the Indian Sugar Confectionery Market
Case Code: CLCB059
|
Details
|
200
|
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|
|
Case Title
BMW Brand in North America
Case Code: CLCB058
|
Details
|
200
|
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|
Case Title
Social Marketing The ‘Love Food Hate Waste’ Campaign in the UK
Case Code: CLCB057
|
Details
|
200
|
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|
Case Title
The Gujarat Co-operative Milk Marketing Federation: Milk Sourcing Initiatives
Case Code: CLCB056
|
Details
|
200
|
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|
|
Case Title
The Indian Experiment with Electronic Voting Machines
Case Code: CLCB055
|
Details
|
200
|
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|
|
Case Title
ITC’s Foray into Convenience Food Market
Case Code: CLCB054
|
Details
|
200
|
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|
|
Case Title
Starbucks: Selling Experience
Case Code: CLCB052
|
Details
|
200
|
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|
Case Title
Guatemala: Evolving ‘The Soul of the Earth’
Case Code: CLCB051
|
Details
|
200
|
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|
|
Case Title
Lego Toys: The Story of Playful Learning
Case Code: CLCB050
|
Details
|
200
|
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|
|
Case Title
Social Marketing Initiatives of Hindustan Latex Family Planning Promotion Trust
Case Code: CLCB049
|
Details
|
200
|
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|
|
Case Title
Adbusters Media Foundation: The Global Network of Social Activists?
Case Code: CLCB048
|
Details
|
200
|
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|
|
Case Title
The Advertisement War: Pizza Hut vs. Papa John’s
Case Code: CLCB047
|
Details
|
200
|
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|
|
Case Title
Detroit: Getting Ready for an Image Makeover
Case Code: CLCB046
|
Details
|
200
|
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|
|
Case Title
UBS: Branding the One Identity
Case Code: CLCB044
|
Details
|
200
|
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|
|
Case Title
Maruti: Valuing the Indian Used Car Market
Case Code: CLCB043
|
Details
|
200
|
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|
|
Case Title
JetBlue: Low-Cost Airline Offering High Quality Service
Case Code: CLCB042
|
Details
|
200
|
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|
|
Case Title
Shopping Malls: A New Shopping Experience
Case Code: CLCB041
|
Details
|
200
|
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|
|
Case Title
Fairtrade: Influencing Purchase Decisions
Case Code: CLCB040
|
Details
|
200
|
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|
|
Case Title
The Price War in Gujarat Newspaper Industry
Case Code: CLCB039
|
Details
|
200
|
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|
|
Case Title
Shoppers’ Stop Consumer Loyalty Program
Case Code: CLCB038
|
Details
|
200
|
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|
|
Case Title
Haldiram’s: The No:1 Choice of Consumers
Case Code: CLCB037
|
Details
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200
|
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|
|
Case Title
REVA: The Eco-Friendly Car
Case Code: CLCB036
|
Details
|
200
|
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|
|
Case Title
Project Bhoomi: Streamlining Land Records in Karnataka, India
Case Code: CLCB034
|
Details
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200
|
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|
Case Title
eHarmony: Assisting individuals in Finding “Soul-mates”
Case Code: CLCB033
|
Details
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200
|
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|
|
Case Title
HSBC: Local Bank to the World
Case Code: CLCB032
|
Details
|
200
|
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|
|
Case Title
Mobile Telephony in India: Hungama Unlimited
Case Code: CLCB031
|
Details
|
200
|
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|
|
Case Title
Low-cost Airlines: Taking Indian Aviation by Storm
Case Code: CLCB030
|
Details
|
200
|
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|
|
Case Title
Big Bazaar: Serving the Classes
Case Code: CLCB029
|
Details
|
200
|
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|
|
Case Title
Pet Services in India: From Bow-Bow to Wow-Wow
Case Code: CLCB028
|
Details
|
200
|
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|
|
Case Title
Online Matrimony Services in India
Case Code: CLCB027
|
Details
|
200
|
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|
|
Case Title
Blogging the Way to Victory
Case Code: CLCB026
|
Details
|
200
|
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|
|
Case Title
Dove: Campaigning for Real Beauty
Case Code: CLCB025
|
Details
|
200
|
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|
Case Title
Tupperware: Influencing Opinions through Word-of-Mouth
Case Code: CLCB024
|
Details
|
200
|
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|
|
Case Title
The Harley: Davidson Experience
Case Code: CLCB023
|
Details
|
200
|
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|
|
Case Title
Diesel: Style Dictator of the Rebels
Case Code: CLCB022
|
Details
|
200
|
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|
|
Case Title
IKEA : Taking the Customization Route?
Case Code: CLCB021
|
Details
|
200
|
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|
|
Case Title
Krispy Kreme: Maintaining Consumer Loyalty
Case Code: CLCB020
|
Details
|
200
|
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|
|
Case Title
“Shared Values”: A Campaign Gone Hollow?
Case Code: CLCB019
|
Details
|
200
|
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|
|
Case Title
GAP: Bridging the Gaps in its Offerings
Case Code: CLCB018
|
Details
|
200
|
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|
|
Case Title
Intel’s Entry into Consumer Electronics: Trying a New Trade
Case Code: CLCB017
|
Details
|
200
|
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|
|
Case Title
Deloitte: Cutting the “Bull” With Bullfighter
Case Code: CLCB016
|
Details
|
200
|
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|
|
Case Title
Evolution of the UPS Logo
Case Code: CLCB015
|
Details
|
200
|
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|
|
Case Title
Kohl’s Tie-Up with Estée Lauder: Influencing Customer Perceptions
Case Code: CLCB014
|
Details
|
200
|
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|
|
Case Title
Corporate Social Responsibility: Are Corporates Walking the Talk?
Case Code: CLCB013
|
Details
|
200
|
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|
|
Case Title
IBM : Venturing into Life Sciences
Case Code: CLCB012
|
Details
|
200
|
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|
|
Case Title
The Royal Warrant : Celebrity Endorsement
Case Code: CLCB011
|
Details
|
200
|
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|
|
Case Title
Einstein : A Relatively Popular Personality
Case Code: CLCB010
|
Details
|
200
|
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|
|
Case Title
Dave Thomas: The Guiding Compass of Wendy’s
Case Code: CLCB009
|
Details
|
200
|
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|
|
Case Title
Balbir Pasha : The Baadshah of Aids Campaigns in India
Case Code: CLCB008
|
Details
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200
|
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|
|
Case Title
Lloyds TSB : Galloping to the Campuses
Case Code: CLCB007
|
Details
|
200
|
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|
|
Case Title
Elvis Presley : Still Rocking
Case Code: CLCB006
|
Details
|
200
|
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|
|
Case Title
South Africa : The Tourism Destination
Case Code: CLCB005
|
Details
|
200
|
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|
|
Case Title
Pepsodent: Charting Growth in Indian Oral Care Market through Segmentation
Case Code: CLCB004
|
Details
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200
|
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|
|
Case Title
McDonald’s: Winning Hearts in an Alien Territory
Case Code: CLCB003
|
Details
|
200
|
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|
|
Case Title
Coke: Reaping the Benefits of Going Rural
Case Code: CLCB002
|
Details
|
200
|
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|
|
Case Title
UPS : Researching to Re-brand
Case Code: CLCB001
|
Details
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200
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